CCI – Corporate Communication International is a world-class, research-driven educational center in Corporate Communication.

CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.

Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.

Corporate Communication encodes and promotes:

  • strong corporate culture
  • coherent corporate identity
  • reasonable corporate philosophy
  • genuine sense of corporate citizenship
  • an appropriate and professional relationship with the press
  • quick, responsible ways of communicating in a crisis
  • understanding of communication tools and technologies
  • sophisticated approaches to global communications

How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.

CCI News

Announcing Corporate Communication International Conference on Corporate Communication 2014 Paper Winners!

CCI Conference on Corporate Communication 2012 selected papers now featured in Corporate Communications: An International Journal, Volume 19, Issue 1. Read paper abstracts and guest editorial here.

CCI co-sponsors event to launch The Museum of Public Relations’ exhibit at Baruch.  Learn more about the event here and the museum and exhibit in the following:

Baruch College Library Exhibits Collection from PR Museum

Museum to Hone Image of the P.R. Profession by Christine Haughney, Sept. 14, 2014, The New York Times


Member Happenings

grammarDr Roslyn Petelin, Convenor of the Writing, Publishing and Editing post-graduate program at The University of Queensland, a CCI Academic Partner, has just launched a writing and grammar MOOC (massive, open, online course) through Harvard and MIT’s edX consortium at her university in Australia. More than 42,000 students have enrolled and have greeted the first week enthusiastically. It’s free. It’s open source, so all the materials can be downloaded. It lasts for eight weeks, and it is not too late to catch up. Here are the details of the two-minute promotional video and how to join.

Sam Dekay, CCI Member, announces ABC’s Call for Papers for the Business Practices Theme Section — Business and Professional Communication Quarterly. Learn more here.

Chris Atkins, CCI Leaders Forum Faculty Member, publishes An Honest Day’s Work: The Tales of Life in PR. Details here.

Video Library

The People, Ideas and History that Shaped PR’s First 100 Years – Sept. 23, 2014. Panel discussion with Harold Burson, Muriel Fox and Herb Schmertz, moderated by Jim Arnold, The Museum of Public Relations.


The Power of Moments: Redefining Marketing in the Age of Real-Time – June 6, 2014 with Lisa Wang from Twitter introduced by Valentina Chan, CCI – The Hong Kong Chapter Conference Coordinator

Social Media and Crisis Communication – June 4, 2014
Panel discussion with  Timothy Coombs, Oyvind Ihlen, Chung-ju Flora Hung-Baesecke, Ratna Damanti & Stacey Anne Rodrigues; moderated by Lucinda Austin and Yan Jin

Videos are available courtesy of Baruch College’s Digital Media Library. See past selection of CCI programs on video here.