CCI – Corporate Communication International is a world-class, research-driven educational center in Corporate Communication.

CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.

Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.

Corporate Communication encodes and promotes:

  • strong corporate culture
  • coherent corporate identity
  • reasonable corporate philosophy
  • genuine sense of corporate citizenship
  • an appropriate and professional relationship with the press
  • quick, responsible ways of communicating in a crisis
  • understanding of communication tools and technologies
  • sophisticated approaches to global communications

How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.

CCI News

The Conference Board and CCI Announce Collaboration to Benchmark Practices at Public Company Communication Departments  NEW YORK, NY – February 10, 2015 – Endorsed by the Arthur W. Page Society, the Association for Business Communication (ABC), the PR Council and the PRSA Foundation, the survey is open to corporate communication officers and professionals at U.S. public companies. Read the joint announcement here. To learn more about the survey and to participate, click here.

goodman hirsch book cover_14 CCI Director, Michael B. Goodman, to present highlights of his new book with Peter B. Hirsch,   CORPORATE COMMUNICATION: Critical Business Asset for Strategic Global Change on April 21, 2015 at the University of Georgia as a Hearst Visiting Professional at the invitation of the Grady College of Journalism and Mass Communication, a CCI Academic Partner.


Member Happenings

previewWim J.L. Elving, CCI Member, working with other CCI Members and Academic Partners, announces the 3rd International CSRCOM Conference, Ljubljana (Slovenia), September 17 – 10, 2015: CALL FOR PAPERS

Sam DeKay, CCI Member, announces ABC’s Call for Papers for the Business Practices Theme Section — Business and Professional Communication Quarterly. Learn more here.

Chris Atkins, CCI Leaders Forum Faculty Member, publishes An Honest Day’s Work: The Tales of Life in PR. Details here.

Video Library

Corporate Communication: Critical Business Asset for Strategic Global Change – November 11, 2014. Discussion with book authors: Michael B. Goodman, Ph.D., CCI Director; Peter B. Hirsch, EVP & Director of Reputation Risk at Ogilvy Public Relations and CCI Advisor; and moderated by Dick Martin, business author and former EVP at AT&T and CCI Advisor.

The People, Ideas and History that Shaped PR’s First 100 Years – Sept. 23, 2014. Panel discussion with Harold Burson, Muriel Fox and Herb Schmertz, moderated by Jim Arnold, The Museum of Public Relations.