CCI – Corporate Communication International is a world-class, research-driven educational center in Corporate Communication.

CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through continuing education, professional development, seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.

Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.

Corporate Communication promotes:

  • Strong corporate culture
  • Coherent corporate identity
  • Reasonable corporate philosophy
  • Genuine sense of corporate citizenship
  • An appropriate and professional relationship with the press
  • Quick, responsible ways of communicating in a crisis
  • Understanding of communication tools and technologies
  • Sophisticated approaches to global communications

How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.

CCI News

Distinguished scholars and practitioners gathered from all over the world at CCI’s Conference on Corporate Communication June 6-9, 2017 at Baruch College/CUNY, New York, NY.

Best Applied Paper:

Employee Motivations for Self-Censorship on Social Media

Joost W.M. Verhoeven

University of Amsterdam, Amsterdam, The Netherlands

Brendon Q. Voogt

University of Amsterdam, Amsterdam, The Netherlands

Vibeke Thois Madsen

Aarhus University, Aarhus, Denmark

Best Theoretical Paper:

Employee Engagement in the Production of Corporate Culture through ‘Symbolic Interaction’

Donald D’Silva

Xavier University Bhubaneswar, India

Highly Commended Applied Paper:

Corporate Visual Identity: Challenging the Dogma of Consistency

Magnus Kristian Gregersen

Aarhus University, Denmark

Highly Commended Theoretical Paper:

Comparing the Measures of Seven Attributes of Media Reputation

Xiaoqun Zhang

Department of Media Arts, University of North Texas, USA

Upcoming Events

Life & Times of Dan Edelman: Join CCI for a discussion of one of the major forces in corporate communication and public relations by members of the Edelman family, including Richard Edelman, President and Chief Communication Officer, Edelman. Stay tuned for date, time and location this fall.


Video Library

2015 CCI Corporate Communication Practices and Trends Study: United States – Dr. Michael B. Goodman, Director, CCI – Corporate Communication International with Matteo Tonello, Managing Director, Corporate Leadership, The Conference Board and Christina M. Genest, CCI Associate Director.

CCI Conference on Corporate Communication 2015 – “From the Classroom to the Board Room: The Professional Development of the Corporate Communicator” – A Conversation with Thomas L. Buckmaster, recently retired VP, Corporate Communications, Honeywell and Robert DeFillippo, recently retired Corporate VP and CCO, Prudential Financial, Inc. Moderated by Michael B. Goodman, Ph.D., CCI Director.

Corporate Communication: Critical Business Asset for Strategic Global Change – November 11, 2014. Discussion with book authors: Michael B. Goodman, Ph.D., CCI Director; Peter B. Hirsch, EVP & Director of Reputation Risk at Ogilvy Public Relations and CCI Advisor; and moderated by Dick Martin, business author and former EVP at AT&T and CCI Advisor.