CCI – Corporate Communication International is a world-class, research-driven educational center in Corporate Communication.
CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through continuing education, professional development, seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.
Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.
Corporate Communication promotes:
- strong corporate culture
- coherent corporate identity
- reasonable corporate philosophy
- genuine sense of corporate citizenship
- an appropriate and professional relationship with the press
- quick, responsible ways of communicating in a crisis
- understanding of communication tools and technologies
- sophisticated approaches to global communications
How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.
Distinguished scholars and practitioners gathered from all over the world at CCI’s Conference on Corporate Communication May 31-June 3, 2016 at Baruch College/CUNY, New York, NY.
Best Applied Paper:
“Using Sustainable Social Marketing to Respond to Global Climate Change”
Authors: Stevina Evuleocha and Steve Ugbah, College of Business and Economics, California State University, USA
Best Theoretical Paper:
“Is Strategic Communication too important to be left to Communication Professionals? Managers’ and Coworkers’ Attitudes towards Strategic Communication and Communication Professionals“
Authors: Jesper Falkheimer, Mats Heide, Charlotte Simonsson, Rickard Andersson, Howard Nothhaft and Sara von Platen, Department of Strategic Communication, Lund University, Sweden
Highly Commended Applied Paper:
“The War on Tobacco – A PR Campaign for Good”
Author: Rebecca Carriero, Baruch College/CUNY, New York, USA
Highly Commended Theoretical Paper:
“Explicating the Information Vacuum:Stages, Intensifying Factors, and Organizational Implications”
Authors: Eugene Yong-Sheng Woon, Daryl Chin-Yong Chew, Alicia Ai-Ling Seah, Nazreen Muntaj, Augustine Pang, PhD, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Alessandra Mazzei, PhD was awarded Corporate Communications: An International Journal’s Outstanding Paper 2015 Award for “A multidisciplinary approach for a new understanding of corporate communication” at the recent Euromed2015 Conference. Alessandra is a CCI Member and serves as a CCI Advisor representing IULM University of Milan, a CCI Academic Partner.
2015 CCI Corporate Communication Practices and Trends Study: United States – Dr. Michael B. Goodman, Director, CCI – Corporate Communication International with Matteo Tonello, Managing Director, Corporate Leadership, The Conference Board and Christina M. Genest, CCI Associate Director.
CCI Conference on Corporate Communication 2015 – “From the Classroom to the Board Room: The Professional Development of the Corporate Communicator” – A Conversation with Thomas L. Buckmaster, recently retired VP, Corporate Communications, Honeywell and Robert DeFillippo, recently retired Corporate VP and CCO, Prudential Financial, Inc. Moderated by Michael B. Goodman, Ph.D., CCI Director.
Corporate Communication: Critical Business Asset for Strategic Global Change – November 11, 2014. Discussion with book authors: Michael B. Goodman, Ph.D., CCI Director; Peter B. Hirsch, EVP & Director of Reputation Risk at Ogilvy Public Relations and CCI Advisor; and moderated by Dick Martin, business author and former EVP at AT&T and CCI Advisor.