CCI logo

 
Home
 
Calendar
Conference
Leaders Forum
 
CCI Studies
Archive
Research
Resources
Coalition
 
Members Only:    
Log In Here
 
Membership
Contact CCI
     
  Mission & Objectives    Background     Advisory Board

The CCI Archive

CCI Executive Briefing: Corporate Communication Practices and Trends - A European Union Benchmark Study 2008 (.ppt, 3.2MB)

Study undertaken in conjunction with the ASB Centre for Corporate Communication
Aarhus School of Business, University of Aarhus, Denmark

Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY
Finn Frandsen, Professor and Director, ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus

and

Winni Johansen, Ph.D., Associate Professor and Director of the Executive Master’s Program in Corporate Communication ASB Centre for Corporate Communication, Aarhus School of Business, Aarhus University

March 13, 2008

CCI Symposium on Reputation: Sustaining the Corporation through Colleague Engagement
Offered in association with: CCM – Council of Communication Management
Hosted by: Pfizer Inc
New York, New York
March 7, 2008

Welcome

John P. Santoro, Vice President, VP, Communications for Worldwide Public Affairs & Policy, Pfizer Inc

Program Moderator:
Tracy Benson Kirker, Managing Partner, On the Same Page & Immediate Past President, CCM - Council of Communication Management

Q & A Moderator:
Michael B. Goodman, Ph.D., Director, CCI a and Director & Professor, MA in Corporate Communication, Baruch College/CUNY

Panelists:

A Status Report – Corporate Colleague Engagement Today (.ppt, 1.2M)

Jim Thomas, Ph.D., Vice President, Consulting Services, Development Dimensions International, DDI

Colleague Engagement Through the Corporate Communication Lens (.ppt, 589K )

Adam Gerstein, VP, Edelman Change and Employee Engagement

Leadership Communication for Authentic Colleague Engagement (.ppt, 346K)

Judi Glova, Adjunct Trainer for CCL - Center of Creative Leadership and President, Pinnacle Coaching and Consulting

Balancing the Demands of Work and Home: Opportunities for Employee Engagement (.ppt, 223K)

Caryn Medved, Ph.D., Assistant Professor, Department of Communication Studies, Baruch College/CUNY

CCI Executive Briefing: Corporate Communication Practices and Trends at the Dawn of the New Millennium – A China Study 2008 – Phase II (.pdf, 1.8MB)

Study underwritten by Prudential Financial, Inc.

Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY
Dr. Jay Wang, Ph.D., Study Principal Researcher
Associate Professor of Communication, Purdue University

Other Speakers:
Robert DeFillippo, Chief Communications Officer
Prudential Financial, Inc.

and

Michael B. Goodman, Ph.D., Director, CCI and
Director & Professor, MA in Corporate Communication
Baruch College/CUNY

February 21, 2008

From the Conference on Corporate Communication 2007
In association with Corporate Communications: An International Journal
Wroxton College, Wroxton, England
June 1 – 4, 2007
Keynote Address: My Country is Different: Defining Drivers of Excellence in the Global Communications Organizations of Large Multinationals (.ppt, 1.8M)

 

Peter Hirsch, Partner, Global Leader – Corporate Affairs Discipline
Porter Novelli, USA

Best Practitioner Paper Award: Sharing Yalumba: Communicating Yalumba’s Commitment to Sustainable Winemaking (.ppt, 23M)

Special Note (doc, 29K)

Cecil S. Camilleri, Senior Technical Manager, Environmental Matters
Yalumba Wine Company, Australia

CCI Executive Briefing: THE ELEMENTS OF INFLUENCE
Introducing the Playmaker's Standard:
The Essential System for Managing Competition, Reputation, Brand

Alan Kelly, CEO & Founder
The Playmakers Standard LLC
April 10, 2007
Cracking the Strategy Code
You Run Plays. Plays Are Run
on You…and here's how it works

(.pdf format, 2,5MB)

 

CCI Executive Briefing: REBUILDING BRAND AMERICA
What We Must Do to Restore Our Reputation and Safeguard the
Future of American Business

Dick Martin, Author
Retired EVP of Public Relations, Employee Communications
and Brand Management, AT&T
March 27, 2007

How American Companies Are Working
To Change Anti-Americanism: Inspiring
Business Stories from the Pro-American
Frontline
(pdf format, 13KB)

 

CCI Symposium on Reputation: Managing Reputation and Risk
Offered in association with: CCM – Council of Communication Management
Hosted by: Pfizer Inc
New York, New York
December 1, 2006
Welcome John P. Santoro, Vice President, Leadership
& Colleague Communications, Pfizer Inc

Michael B. Goodman, Ph.D., Director,
Corporate Communication International at
Fairleigh Dickinson University

Program Moderator:
Bill Furtkevic, Vice President – Marketing, Party City

Managing Reputation Peter Horowitz, Senior Managing Director, Global
Public Relations, PricewaterhouseCoopers
The Global Challenge
(.ppt, 1.4M)
Gary Grates, President/Global Managing Director,
Edelman Change and Employee Engagement
Reputation and Risk
(.ppt, 983K)
Robert Eccles, Ph.D., Founder & Managing Director, Perception Partners, Inc.
Measures for Reputation Roland Schatz, Founder & CEO, Media Tenor

CCI Executive Briefing: Corporate Communication in Greater China at the Dawn of the New Millennium - CCI Benchmark Study 2006: Final Report
Offered in association with: Prudential Financial
Hosted by: Weissman Center for International Business at Baruch College/CUNY
New York, New York
November 14, 2006
Welcome Terrence F. Martell, Ph.D., Director
Weissman Center for International Business at Baruch College CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
Doing Business in China ---The Value of Research for Corporate Communication
Executives
Robert DeFillippo, Chief Communications Officer,
Global Communications, Prudential Financial
China Benchmark 2006:
Final Report
(.pdf, 1.0M)
Michael B. Goodman, Ph.D., CCI Director

Jay Wang, Ph.D., Assistant Professor,
Department of Communication,
Purdue University

CCI Symposium on The Role of Business in Public Diplomacy

In association with BDA - Business for Diplomatic Action
Hosted by Weissman Center for International Business at Baruch College CUNY
New York, New York
June 19, 2006 -- Program transcript available here (.pdf 88K)
Welcome Terrence F. Martell, Ph.D., Director
Weissman Center for International Business at Baruch College CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
Panel Presentations Moderator: Nanci Healy, Editor, Journal of Business Strategy
The Role of Business in Public Diplomacy Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action
Rebuilding Brand America - Corporate America's Role Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T

Public Diplomacy and Global Business (.pdf, 348K)

Jay Wang, Ph.D., Assistant Professor, Department of Communications, Purdue University
The Global Employee Volunteer A Corporate Program for Giving Back Gary Waldron, Partner & Chief Talent Officer, Porter Novelli for
Peter Hirsch, Partner & Leader - Corporate Affairs Practice and
Peter M. Horowitz
, Senior Managing Director Global Public Relations, PricewaterhouseCoopers
Panel Discussion Moderator: Michael B. Goodman, Ph.D., Director, CCI

Symposium on Reputation: The Leadership
Role of the CEO in the 21st Century
Moderator: Barbara Govednik, President, 423 Communication & Acting President, CCM
December 2, 2005

Counseling the CEO- Reputation and the
World Outside Corporate Boundaries

(.pdf, 516K)
Thomas R. Martin
Sr. Vice President & Director
Corporate Relations, ITT Industries
& President, Arthur W. Page Society
CEO's Role & the Measurement of Corporate Reputation
(.pdf, 2.4M)
Dr. Roland Schatz, Founder & CEO, Media Tenor
Tools to Measure Corporate Reputation & How CEOs Use Them to Make Decisions
(.pdf, 1.1M)
Marianne Eisenmann, Managing Director North America, Echo Research

Positioning the CEO as the Face of the Corporation and the Chief Communicator of Its Message: A Case History of Pfizer and Global HIV/AIDS
(.pdf, 224K)

John Santoro
Executive Director, Leadership Communications
Corporate Affairs Division, Pfizer Inc

Strategies for Creating and Executing Effective
Integrated Marketing Programs

NJ-PRSA with NJ-IABC in association with CCI
January 16, 2005

PowerPoint Presentation
(.ppt. 1104K)

Chris Faust, VP of Communications,
PFS Marketwyse
PowerPoint Presentation
(.pdf, 1272K)
Michael Schneider, Director of Public Relations
The Cherenson Group
SRI World Group
  Frank Giarratano, Chief Operating Officer and
Principal, SGW

Symposium on Reputation: Building and Rebuilding
Corporate Reputation

In association with CCM - Council of Communication Management
Hosted by Pfizer Inc, Conference Center, 235 East 42nd Street,
New York, New York
November 30, 2004

The Financial Context

Steven Goldstein, Executive Vice President for
Public Affairs, TIAA-CREF
The Social Context
(pdf, 116K)
Mark Thomsen, Research and News Director,
SRI World Group
The Global Context
(pdf, 1052K)
Matthias Stausberg, Communications
Officer, Communications & Public Affairs,
Global Compact Office, United Nations
Measuring Corporate Reputation
(pdf, K)
John Gilfeather, Vice Chairman, NOP World,
Roper Public Affairs

Big Results- With Little Budgets
(.pdf, 203K)
October 27, 2004
with Deirdre Breakenridge, President, PFS Marketwyse
Sponsored by PRSA-NJ in association with CCI

Executive Briefing: Why Can't Our Employees Write Better?
(PowerPoint Presentation, 646K)
October 19, 2004
with Jack E. Appleman, President, SG Communications, LLC

Meeting of the RSA - Royal Society for the encouragement of Arts, Manufactures & Commerce held at the New York offices of the American Management Association (AMA)
October 1, 2004
Meeting the Global Challenges of the Contemporary Business Environment
(pdf, 187K)
Michael B. Goodman,
Ph.D., CCI Director

Symposium on Reputation: Business Initiatives to Combat
Anti-Americanism

in partnership with Business for Diplomatic Action
held at Fairleigh Dickinson University, College at Florham, Madison, NJ
April 28, 2004
Video Record of the Symposium (requires RealPlayer plug-in)
What Business Can Do To Improve America's Reputation
(pdf format, 1.5M)
Keith Reinhard, President, Business for Diplomatic Action and Chairman, DDB Worldwide
Latest Research on American's Reputation Abroad (PowerPoint Presentation, 942K) Thomas A. W. Miller, Managing Director, NOP World

PR & The Visual Image
cosponsored with Public Relations Society of American NJ Chapter
March 4, 2004
Delivering Your Message Via New Media
(PowerPoint Presentation, 106K)
Pat Scanlon,
President,
Shamrock Communications

Executive Briefing — Distanced Leadership
(PowerPoint Presentation, 141K)
.
with Dr. Stacey Connaughton, Department of Communication & Director, Student Leadership Development Institute, Rutgers University,
February 19, 2004

Symposium on Reputation: Leveraging Health Care
Through Corporate Citizenship

in association with CCM - Council of Communication Management,
and hosted by Pfizer Inc, New York City
December 12, 2003
Leveraging Health Care Through Corporate Citizenship
(pdf format, 746K)
John Clarke, Managing Director, Burson-Marsteller
The Employee Challenge:
Turning Benefits Participants Into Health Care Consumers

(request from CCI at
cci@corporatecomm.org)
Debbie Slappey, Senior CommunicationConsultant, Mercer Human Resource Consulting
The Industry Challenge Andrew McCormick, Vice President,
Media Relations, Pfizer Inc

Using Research for a More Effective PR Campaign
cosponsored with Public Relations Society of American NJ Chapter
October 22, 2003
Market Research - Enhancing Your Information Portfolio
(PowerPoint Presentation, 166K)
David Carroll,
President,
APPRISE

CCI special event at the American Stock Exchange
September 16, 2003
After Sarbanes-Oxley: Communicating Transparently
(pdf format, 156K)
Mary Sjoquist, Special Council of the Public Company Accounting Oversight Board (PCAOB)

Symposium: Perspectives on Reputation Management, Part 2
December 13, 2002
Media Perspective – Reputation Through the Press Lens Ron Alsop, News Editor and Senior Writer
Wall Street Journal
Eco-Innovation and Green Marketing: Antidote to Corporate Reputation Blues
(pdf format, 17K)

Jacquelyn Ottman, President
J. Ottman Consulting, Inc.

Social Responsibility Perspective – Reputation through Corporate Caring Ruth Wooden,
Senior Counselor
Porter Novelli
Research Perspective – Reputation through
Stakeholder Trust
Jeffrey Horn,
Principal & Co-Leader
Brand Consulting Initiative
Towers Perrin

Timely News: Volume 1 - Issue 5
(courtesy of The Timely Ideas Corporation)
October 21. 2002
  • Insights: Current Trends In Corporate Communication
  • Press: Timely Ideas And Intara Ink Partner Deal
  • Ideas @ Work: Thriving In Workplace Change
  • Timely Thoughts: Intuit Founder Scott Cook On Innovation

Symposium: Perspectives on Reputation Management, Part 1
May 14, 2002
Reputation Management – A Social
Environmental Perspective

(pdf format, 77K)

Meghan Connolly, Director
CSRwire

“What’s Reputation Got to Do with It? A Heretical Perspective”
(pdf format, 277K)
Dr. James G. Hutton
Measuring Corporate Reputation:
An overview of Several Approaches

(pdf format, 185K)
Bruce Jeffries-Fox, President,
Jeffries-Fox Associates

Current Trends in Corporate Communication (.pdf format, 504 K),
A presentation by Michael B.Goodman, Ph.D.
at the ANA Corporate Communication Committee Meeting
March 26, 2002

Executive Briefing — Valuing Corporate Citizenship (.pdf format, 511 K),
with Amy Muska O'Brien, Director, Corporate Responsibility, The United Church of Christ
November 28, 2001Talking points (.pdf format, 45 K) are also available here

Symposium on Sustainability — Parts 1 & 2
April & October 17, 2001
Symposium Reveals Benefits of
Energy/Environmental Performance

(.pdf format, 540 K)
ENERGY STAR®

Symposium on Sustainability — Part 2
Profiles in Leadership
October 17, 2001
Welcome Dr. Michael B. Goodman, Fairleigh Dickinson University
Keynote Address Talking Points

Diane Morefield, Senior Vice President,
Investor Relations
Equity Office Properties Trust

Social and Environmental Issues
and the Bottom Line
Ingrid Dyott, Vice President
Neuberger Berman
Why Does It Pay to Be Green? Andrew King, Assistant Professor of Management
Stern School at NYU
Value through Sustainability: DuPont Perspective   Ann Gualtieri, Vice President, Investor Relations
DuPont
Profiles in Leadership: Novartis (tbs) Jim Thomas, Executive Director
Health, Safety and Environment
Novartis Corporation

Symposium on Sustainability — Part 1
Communicating Sustainability Issues to the Investment Community
April 24, 2001
Welcome Dr. Michael B. Goodman, Fairleigh Dickinson University
Sustainability– A Growing
Challenge for Corporate Communication

Dr. Bernd Schanzenbaecher, Credit Suisse Group

Sustainability Reporting: A Perspective
from the SRI Community
Amy Muska O’Brien, The Pension Boards, United Church of Christ
Making and Measuring the Business Case
for Sustainability
Frank Dixon, Managing Director, Innovest
                                                                                    
design: ursamel