Corporate Communication International: Archive

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*CCI Executive Briefing: Corporate Communication Practices and Trends - A European Union Benchmark Study 2008* (.ppt, 3.2MB) Study undertaken in conjunction with the ASB Centre for Corporate Communication Aarhus School of Business, University of Aarhus, Denmark Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY

Finn Frandsen, Professor and Director, ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus and Winni Johansen, Ph.D., Associate Professor and Director of the Executive Master’s Program in Corporate Communication ASB Centre for Corporate Communication, Aarhus School of Business, Aarhus University March 13, 2008

*CCI Symposium on Reputation: Sustaining the Corporation through Colleague Engagement* Offered in association with: CCM – Council of Communication Management Hosted by: Pfizer Inc New York, New York March 7, 2008

Welcome	John P. Santoro, Vice President, VP, Communications for Worldwide Public Affairs & Policy, Pfizer Inc Program Moderator: Tracy Benson Kirker, Managing Partner, On the Same Page & Immediate Past President, CCM - Council of Communication Management Q & A Moderator: Michael B. Goodman, Ph.D., Director, CCI a and Director & Professor, MA in Corporate Communication, Baruch College/CUNY Panelists:
A Status Report – Corporate Colleague Engagement Today (.ppt, 1.2M)	Jim Thomas, Ph.D., Vice President, Consulting Services, Development Dimensions International, DDI
Colleague Engagement Through the Corporate Communication Lens (.ppt, 589K )	Adam Gerstein, VP, Edelman Change and Employee Engagement
Leadership Communication for Authentic Colleague Engagement (.ppt, 346K)	Judi Glova, Adjunct Trainer for CCL - Center of Creative Leadership and President, Pinnacle Coaching and Consulting
Balancing the Demands of Work and Home: Opportunities for Employee Engagement (.ppt, 223K)	Caryn Medved, Ph.D., Assistant Professor, Department of Communication Studies, Baruch College/CUNY

*CCI Executive Briefing: Corporate Communication Practices and Trends at the Dawn of the New Millennium – A China Study 2008 – Phase II* (.pdf, 1.8MB) Study underwritten by Prudential Financial, Inc. Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY

Dr. Jay Wang, Ph.D., Study Principal Researcher Associate Professor of Communication, Purdue University Other Speakers: Robert DeFillippo, Chief Communications Officer Prudential Financial, Inc. and Michael B. Goodman, Ph.D., Director, CCI and Director & Professor, MA in Corporate Communication Baruch College/CUNY February 21, 2008

*From the Conference on Corporate Communication 2007* In association with Corporate Communications: An International Journal Wroxton College, Wroxton, England June 1 – 4, 2007

*Keynote Address: My Country is Different: Defining Drivers of Excellence in the Global Communications Organizations of Large Multinationals* (.ppt, 1.8M)	Peter Hirsch, Partner, Global Leader – Corporate Affairs Discipline Porter Novelli, USA
*Best Practitioner Paper Award: Sharing Yalumba: Communicating Yalumba’s Commitment to Sustainable Winemaking* (.ppt, 23M) Special Note (doc, 29K)	Cecil S. Camilleri, Senior Technical Manager, Environmental Matters Yalumba Wine Company, Australia

*CCI Executive Briefing: THE ELEMENTS OF INFLUENCE* Introducing the Playmaker's Standard: The Essential System for Managing Competition, Reputation, Brand Alan Kelly, CEO & Founder The Playmakers Standard LLC April 10, 2007

Cracking the Strategy Code You Run Plays. Plays Are Run on You…and here's how it works (.pdf format, 2,5MB)

*CCI Executive Briefing: REBUILDING BRAND AMERICA* What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Dick Martin, Author Retired EVP of Public Relations, Employee Communications and Brand Management, AT&T March 27, 2007

How American Companies Are Working To Change Anti-Americanism: Inspiring Business Stories from the Pro-American Frontline (pdf format, 13KB)

CCI Symposium on Reputation: Managing Reputation and Risk Offered in association with: CCM – Council of Communication Management Hosted by: Pfizer Inc New York, New York December 1, 2006

Welcome	John P. Santoro, Vice President, Leadership & Colleague Communications, Pfizer Inc Michael B. Goodman, Ph.D., Director, Corporate Communication International at Fairleigh Dickinson University Program Moderator: Bill Furtkevic, Vice President – Marketing, Party City
Managing Reputation	Peter Horowitz, Senior Managing Director, Global Public Relations, PricewaterhouseCoopers
The Global Challenge (.ppt, 1.4M)	Gary Grates, President/Global Managing Director, Edelman Change and Employee Engagement
Reputation and Risk (.ppt, 983K)	Robert Eccles, Ph.D., Founder & Managing Director, Perception Partners, Inc.
Measures for Reputation	Roland Schatz, Founder & CEO, Media Tenor

*CCI Executive Briefing: Corporate Communication in Greater China at the Dawn of the New Millennium - CCI Benchmark Study 2006: Final Report* Offered in association with: Prudential Financial Hosted by: Weissman Center for International Business at Baruch College/CUNY New York, New York November 14, 2006

Welcome	Terrence F. Martell, Ph.D., Director Weissman Center for International Business at Baruch College CUNY Michael B. Goodman, Ph.D., Director Corporate Communication International at Fairleigh Dickinson University
Doing Business in China ---The Value of Research for Corporate Communication Executives	Robert DeFillippo, Chief Communications Officer, Global Communications, Prudential Financial
China Benchmark 2006: Final Report (.pdf, 1.0M)	Michael B. Goodman, Ph.D., CCI Director Jay Wang, Ph.D., Assistant Professor, Department of Communication, Purdue University

*CCI Symposium on The Role of Business in Public Diplomacy* In association with BDA - Business for Diplomatic Action Hosted by Weissman Center for International Business at Baruch College CUNY New York, New York June 19, 2006 -- *Program transcript available here* (.pdf 88K)

Welcome	Terrence F. Martell, Ph.D., Director Weissman Center for International Business at Baruch College CUNY Michael B. Goodman, Ph.D., Director Corporate Communication International at Fairleigh Dickinson University
Panel Presentations	Moderator: Nanci Healy, Editor, Journal of Business Strategy
The Role of Business in Public Diplomacy	Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action
Rebuilding Brand America - Corporate America's Role	Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T
*Public Diplomacy and Global Business* (.pdf, 348K)	Jay Wang, Ph.D., Assistant Professor, Department of Communications, Purdue University
The Global Employee Volunteer A Corporate Program for Giving Back	Gary Waldron, Partner & Chief Talent Officer, Porter Novelli for Peter Hirsch, Partner & Leader - Corporate Affairs Practice and Peter M. Horowitz, Senior Managing Director Global Public Relations, PricewaterhouseCoopers
Panel Discussion	Moderator: Michael B. Goodman, Ph.D., Director, CCI

Symposium on Reputation: The Leadership Role of the CEO in the 21st Century Moderator: Barbara Govednik, President, 423 Communication & Acting President, CCM December 2, 2005

Counseling the CEO- Reputation and the World Outside Corporate Boundaries (.pdf, 516K)	Thomas R. Martin Sr. Vice President & Director Corporate Relations, ITT Industries & President, Arthur W. Page Society
CEO's Role & the Measurement of Corporate Reputation (.pdf, 2.4M)	Dr. Roland Schatz, Founder & CEO, Media Tenor
Tools to Measure Corporate Reputation & How CEOs Use Them to Make Decisions (.pdf, 1.1M)	Marianne Eisenmann, Managing Director North America, Echo Research
Positioning the CEO as the Face of the Corporation and the Chief Communicator of Its Message: A Case History of Pfizer and Global HIV/AIDS (.pdf, 224K)	John Santoro Executive Director, Leadership Communications Corporate Affairs Division, Pfizer Inc

Strategies for Creating and Executing Effective Integrated Marketing Programs NJ-PRSA with NJ-IABC in association with CCI January 16, 2005

PowerPoint Presentation (.ppt. 1104K)	Chris Faust, VP of Communications, PFS Marketwyse
PowerPoint Presentation (.pdf, 1272K)	Michael Schneider, Director of Public Relations The Cherenson Group SRI World Group
	Frank Giarratano, Chief Operating Officer and Principal, SGW

Symposium on Reputation: Building and Rebuilding Corporate Reputation In association with CCM - Council of Communication Management Hosted by Pfizer Inc, Conference Center, 235 East 42nd Street, New York, New York November 30, 2004

The Financial Context	Steven Goldstein, Executive Vice President for Public Affairs, TIAA-CREF
The Social Context (pdf, 116K)	Mark Thomsen, Research and News Director, SRI World Group
The Global Context (pdf, 1052K)	Matthias Stausberg, Communications Officer, Communications & Public Affairs, Global Compact Office, United Nations
Measuring Corporate Reputation (pdf, K)	John Gilfeather, Vice Chairman, NOP World, Roper Public Affairs

Big Results- With Little Budgets
(.pdf, 203K)
October 27, 2004

with Deirdre Breakenridge, President, PFS Marketwyse
Sponsored by PRSA-NJ in association with CCI

Executive Briefing: Why Can't Our Employees Write Better?
(PowerPoint Presentation, 646K)
October 19, 2004

with Jack E. Appleman, President, SG Communications, LLC

*Meeting of the RSA - Royal Society for the encouragement of Arts, Manufactures & Commerce* held at the New York offices of the American Management Association (AMA) October 1, 2004

*Meeting the Global Challenges of the Contemporary Business Environment* (pdf, 187K)	Michael B. Goodman, Ph.D., CCI Director

Symposium on Reputation: Business Initiatives to Combat Anti-Americanism in partnership with Business for Diplomatic Action held at Fairleigh Dickinson University, College at Florham, Madison, NJ April 28, 2004

Video Record of the Symposium (requires RealPlayer plug-in)

What Business Can Do To Improve America's Reputation (pdf format, 1.5M)	Keith Reinhard, President, Business for Diplomatic Action and Chairman, DDB Worldwide
*Latest Research on American's Reputation Abroad* (PowerPoint Presentation, 942K)	Thomas A. W. Miller, Managing Director, NOP World

*PR & The Visual Image* cosponsored with Public Relations Society of American NJ Chapter March 4, 2004

Delivering Your Message Via New Media (PowerPoint Presentation, 106K)	Pat Scanlon, President, Shamrock Communications

Executive Briefing — Distanced Leadership
(PowerPoint Presentation, 141K).
with Dr. Stacey Connaughton, Department of Communication & Director, Student Leadership Development Institute, Rutgers University,
February 19, 2004

Symposium on Reputation: Leveraging Health Care Through Corporate Citizenship in association with CCM - Council of Communication Management, and hosted by Pfizer Inc, New York City December 12, 2003

Leveraging Health Care Through Corporate Citizenship (pdf format, 746K)	John Clarke, Managing Director, Burson-Marsteller
The Employee Challenge: Turning Benefits Participants Into Health Care Consumers (request from CCI at cci@corporatecomm.org)	Debbie Slappey, Senior CommunicationConsultant, Mercer Human Resource Consulting
*The Industry Challenge*	Andrew McCormick, Vice President, Media Relations, Pfizer Inc

*Using Research for a More Effective PR Campaign* cosponsored with Public Relations Society of American NJ Chapter October 22, 2003

Market Research - Enhancing Your Information Portfolio (PowerPoint Presentation, 166K)	David Carroll, President, APPRISE

CCI special event at the American Stock Exchange September 16, 2003

*After Sarbanes-Oxley: Communicating Transparently* (pdf format, 156K)	Mary Sjoquist, Special Council of the Public Company Accounting Oversight Board (PCAOB)

Symposium: Perspectives on Reputation Management, Part 2 December 13, 2002

Media Perspective – Reputation Through the Press Lens	Ron Alsop, News Editor and Senior Writer Wall Street Journal
Eco-Innovation and Green Marketing: Antidote to Corporate Reputation Blues (pdf format, 17K)	Jacquelyn Ottman, President J. Ottman Consulting, Inc.
Social Responsibility Perspective – Reputation through Corporate Caring	Ruth Wooden, Senior Counselor Porter Novelli
Research Perspective – Reputation through Stakeholder Trust	Jeffrey Horn, Principal & Co-Leader Brand Consulting Initiative Towers Perrin

Timely News: Volume 1 - Issue 5
(courtesy of The Timely Ideas Corporation)
October 21. 2002

Insights: Current Trends In Corporate Communication
Press: Timely Ideas And Intara Ink Partner Deal
Ideas @ Work: Thriving In Workplace Change
Timely Thoughts: Intuit Founder Scott Cook On Innovation

Symposium: Perspectives on Reputation Management, Part 1 May 14, 2002

Reputation Management – A Social Environmental Perspective (pdf format, 77K)	Meghan Connolly, Director CSRwire
*“What’s Reputation Got to Do with It? A Heretical Perspective”* (pdf format, 277K)	Dr. James G. Hutton
Measuring Corporate Reputation: An overview of Several Approaches (pdf format, 185K)	Bruce Jeffries-Fox, President, Jeffries-Fox Associates

Current Trends in Corporate Communication (.pdf format, 504 K),
A presentation by Michael B.Goodman, Ph.D.
at the ANA Corporate Communication Committee Meeting
March 26, 2002

Executive Briefing — Valuing Corporate Citizenship (.pdf format, 511 K),
with Amy Muska O'Brien, Director, Corporate Responsibility, The United Church of Christ
November 28, 2001Talking points (.pdf format, 45 K) are also available here

Symposium on Sustainability — Parts 1 & 2 April & October 17, 2001

Symposium Reveals Benefits of Energy/Environmental Performance (.pdf format, 540 K)	ENERGY STAR^®

Symposium on Sustainability — Part 2 Profiles in Leadership October 17, 2001

*Welcome*	Dr. Michael B. Goodman, Fairleigh Dickinson University
*Keynote Address Talking Points*	Diane Morefield, Senior Vice President, Investor Relations Equity Office Properties Trust
Social and Environmental Issues and the Bottom Line	Ingrid Dyott, Vice President Neuberger Berman
*Why Does It Pay to Be Green?*	Andrew King, Assistant Professor of Management Stern School at NYU
*Value through Sustainability: DuPont Perspective*	Ann Gualtieri, Vice President, Investor Relations DuPont
*Profiles in Leadership: Novartis (tbs)*	Jim Thomas, Executive Director Health, Safety and Environment Novartis Corporation

Symposium on Sustainability — Part 1 Communicating Sustainability Issues to the Investment Community April 24, 2001

*Welcome*	Dr. Michael B. Goodman, Fairleigh Dickinson University
Sustainability– A Growing Challenge for Corporate Communication	Dr. Bernd Schanzenbaecher, Credit Suisse Group
Sustainability Reporting: A Perspective from the SRI Community	Amy Muska O’Brien, The Pension Boards, United Church of Christ
Making and Measuring the Business Case for Sustainability	Frank Dixon, Managing Director, Innovest


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