The CCI Archive

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CCI Executive Briefing: 2009 Corporate Communication Practices & Trends Study:
United States
Michael B. Goodman, Ph.D., Professor at Baruch College/CUNY, Director of the MA Program in Corporate Communication and Founder and Director of CCI – Corporate Communication International explores the study’s key insights, current practices, key functions, executive responses to current challenges, and emerging trends.
Briefing video courtesy of courtesy of Baruch College/CUNY Digital Media Library.
October 15, 2009
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Conference on Corporate Communication 2009 Highlights
Conference Keynote Speaker: CR and Sustainability: Commit or Crunch?
Sandra MacLeod, Group CEO Echo Research
Conference Dinner Speaker: Corporate Communication: The Way Forward
On the Occasion of CCI's 10th Anniversary
Michael B. Goodman, Ph.D., CCI Director
Best Paper Award Winners:
For contribution to corporate communication scholarship (Academic) and corporate communication practice (Practitioner). Awards sponsored by Corporate Communications: An International Journal, published by Emerald Group Publishing Limited (U.K.)
- Academic Best Paper Award: Augustine Pang, Ph.D., Namrata Bansal, and Joanna Siah Ann Mei, Nanyang Technological University, Singapore.for New Media and Crises: New Media – New Medium in Escalating Crises?.
- Practitioner Best Paper Award: Fred Robins, University of Adelaide, Australia for Learning from Corporate Mistakes.
- Academic Highly Commended Paper Award: N. Leila Trapp, Aalborg University, Denmark for The Persuasive Strength of Values, Reputation and Interest Arguments for Promoting Ethical Behavior in a Global Corporate Setting.
- Practitioner Highly Commended Paper Award: Roger W. Hutt, Ph.D., Arizona State University for Mapping Apparent Stakeholders.
For full papers contact CCI. Requires author's permission for release.
Conference on Corporate Communication Proceeding Abstracts 2009
Conference on Corporate Communuication 2009 Program
June 5-8, 2009
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 Corporate Communication International (CCI) Visits the NYSE
Corporate Communication International (CCI) Visits the New York Stock Exchange in conjunction with the 2009 Corporate Communication Leaders Forum
Corporate Communication International (CCI) Director Michael B. Goodman, Ph.D., Baruch College, The City University of New York, rang "The Opening Bell" SM in conjunction with CCI's annual Leaders Forum held Tuesday, January 13 – Saturday, January 17, 2009.
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Symposium on Reputation: Trust Me? Rebuilding Business Credibility
Hosted by Pfizer Inc in association with CCM - Council on Communication Management
Host: John P. Santoro, VP, Stakeholder Communications; Pfizer Coordinator: Elyse Locurto;
Program Moderators: Tracy Benson Kirker, Managing Partner, On the Same Page and Past President, CCM and Michael B. Goodman, Ph.D., CCI Director.
New York, NY
March 6, 2009
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| Public Relations Coalition: Recommendations Findings 2003
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James E. Murphy, Chairman & CEO, Murphy & Co. & Chair, PR Coalition
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| Restoring Trust in Business: Models
for Action
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| 2009 Edelman Trust Barometer
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Matthew J. Harrington, President & CEO, Edelman US
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| 2009 Edelman Trust Barometer(report)
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| Managing Trust in Trying Times
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Stephen K. Dishart, Managing Director of Communications & Human Resources, Swiss Re American Holding Corporation
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| Ethical Public Affairs (No, This Is Not an Oxymoron)
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Douglas G. Pinkham, President, Public Affairs Council
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| Reputation: Trust Me? Rebuilding
Business Credibility
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Jeffrey D. Morgan, President & CEO, National Investor Relations Institute (NIRI)
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CCI Director Speaks at The American Business Forum on Europe (ABFE)
Global Corporate Communication in a Time of Crisis
Michael B. Goodman, Ph.D., director of CCI – Corporate Communication International and of the MA in Corporate Communication, was the invited speaker for The American Business Forum on Europe's Monday, February 23 event. ABFE conducts monthly lecture and Q&A sessions that offer insight and guidance on the current U.S.-E.U. business environment.
New York, NY
February 23, 2009
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CCI Executive Briefing: Business as Usual? The U.S. Presidential Election & The Transatlantic Business Agenda
Read Dr. Alison Holmes' speech. She is currently the Keller Fellow of Transatlantic Studies at Yale University. Prior to coming home to the US last year, she lived in the United Kingdom for over 20 years working primarily in politics and strategic communications.
Enjoy her upcoming book, The Third Way: Globalization's Legacy, to be published March 1, 2009.
February 5, 2009
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Putting $$$ on Green
Presented in conjunction with The Robert Zicklin Center for Corporate Integrity, Baruch College/CUNY
Co-sponsored with: The Arthur W. Page Society, National Investor Relations Institute, Net Impact and The New York Society of Security Analysts
Baruch College/CUNY
New York, NY
November 7, 2008
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| The Real Cost of Green: Creating Value & Reevaluating Companies
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Peter Fusaro, Global Change Associates
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| Panel Moderated by
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Bruce Kahn, Ph.D.,
DB Advisors
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| Sustainability: The Investor's Perspective
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Ingrid Dyott, Neuberger Berman
Amy Muska O'Brien, TIAA-CREF
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| You Are What You Finance: ESG Risk in the Finance Sector
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Greg Larkin, Innovest Strategic
Advisors |
| The Authentic Enterprise
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Roger Bolton, Arthur W. Page Society
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| Do Investors REALLY Care About
Climate Change
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Fred Cohen & Robert Eccles, Perception
Advisors
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CORPORATE COMMUNICATION INTERNATIONAL at Baruch College/CUNY
Report of Activities
July 1, 2007 - June 30, 2008
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Awards from the Conference on Corporate Communication 2008:
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CCI Executive Briefing: Corporate Communication Practices
and Trends - A European Union Benchmark Study 2008 (.ppt, 3.2MB)
Study undertaken in conjunction with the ASB Centre for Corporate Communication
Aarhus School of Business, University of Aarhus, Denmark
Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY
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Finn Frandsen, Professor and Director, ASB Centre for Corporate
Communication, Aarhus School of Business, University of Aarhus
and
Winni Johansen, Ph.D., Associate Professor and Director of the
Executive Master�s Program in Corporate Communication
ASB Centre for Corporate Communication, Aarhus School
of Business, Aarhus University
March 13, 2008
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CCI Symposium on Reputation: Sustaining the Corporation through Colleague Engagement
Offered in association with: CCM � Council of Communication Management
Hosted by: Pfizer Inc
New York, New York
March 7, 2008 |
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Welcome
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John P. Santoro, Vice President, VP, Communications for Worldwide Public Affairs & Policy, Pfizer Inc
Program Moderator:
Tracy Benson Kirker,
Managing Partner, On the Same Page & Immediate Past President, CCM - Council of Communication Management
Q & A Moderator:
Michael B. Goodman, Ph.D., Director, CCI a and Director & Professor, MA in Corporate Communication, Baruch College/CUNY
Panelists:
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A Status Report � Corporate Colleague Engagement Today (.ppt, 1.2M)
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Jim Thomas, Ph.D., Vice President,
Consulting Services, Development Dimensions International, DDI
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Colleague Engagement Through the Corporate Communication Lens (.ppt, 589K )
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Adam Gerstein, VP, Edelman Change and Employee Engagement
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Leadership Communication for Authentic Colleague Engagement (.ppt, 346K)
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Judi Glova, Adjunct Trainer for CCL - Center of Creative Leadership and President, Pinnacle Coaching and Consulting
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Balancing the Demands of Work and Home: Opportunities for Employee Engagement (.ppt, 223K)
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Caryn Medved, Ph.D., Assistant Professor, Department of Communication Studies, Baruch College/CUNY
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CCI Executive Briefing: Corporate Communication Practices
and Trends at the Dawn of the New Millennium � A China
Study 2008 - Phase II (.pdf, 1.8MB)
Study underwritten by Prudential Financial, Inc.
Briefing offered in association with the Weissman Center for International Business, Baruch College/CUNY
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Dr. Jay Wang, Ph.D., Study Principal Researcher
Associate Professor of Communication, Purdue University
Other Speakers:
Robert DeFillippo, Chief Communications Officer
Prudential Financial, Inc.
and
Michael B. Goodman, Ph.D., Director, CCI and
Director & Professor, MA in Corporate Communication
Baruch College/CUNY
February 21, 2008
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From the Conference on Corporate
Communication 2007
In association with Corporate Communications: An International
Journal
Wroxton College, Wroxton, England
June 1 4, 2007 |
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| Keynote Address: My
Country is Different: Defining Drivers of Excellence in the
Global Communications Organizations of Large Multinationals
(.ppt, 1.8M)
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Peter Hirsch, Partner, Global Leader Corporate
Affairs Discipline
Porter Novelli, USA
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| Best Practitioner Paper Award:
Sharing Yalumba: Communicating
Yalumbas Commitment to Sustainable Winemaking
(.ppt, 23M)
Special Note
(doc, 29K)
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Cecil S. Camilleri, Senior Technical Manager, Environmental
Matters
Yalumba Wine Company, Australia
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CCI Symposium on Reputation:
Managing Reputation and Risk
Offered in association with: CCM Council of Communication
Management
Hosted by: Pfizer Inc
New York, New York
December 1, 2006 |
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| Welcome |
John P. Santoro, Vice President,
Leadership
& Colleague Communications, Pfizer Inc
Michael B. Goodman, Ph.D., Director,
Corporate Communication International at
Fairleigh Dickinson University
Program Moderator:
Bill Furtkevic, Vice President Marketing, Party
City
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| Managing Reputation |
Peter Horowitz, Senior Managing
Director, Global
Public Relations, PricewaterhouseCoopers |
The
Global Challenge
(.ppt, 1.4M) |
Gary Grates, President/Global
Managing Director,
Edelman Change and Employee Engagement |
Reputation
and Risk
(.ppt, 983K) |
Robert Eccles, Ph.D., Founder
& Managing Director, Perception Partners, Inc. |
| Measures for Reputation |
Roland Schatz, Founder &
CEO, Media Tenor |

CCI
Executive Briefing: Corporate Communication in Greater China
at the Dawn of the New Millennium - CCI Benchmark Study 2006:
Final Report
Offered in association with: Prudential Financial
Hosted by: Weissman Center for International Business at Baruch
College/CUNY
New York, New York
November 14, 2006 |
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| Welcome |
Terrence F. Martell, Ph.D.,
Director
Weissman Center for International Business at Baruch College
CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
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Doing Business in China ---The
Value of Research for Corporate Communication
Executives |
Robert DeFillippo, Chief
Communications Officer,
Global Communications, Prudential Financial
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China
Benchmark 2006:
Final Report (.pdf, 1.0M) |
Michael B. Goodman, Ph.D.,
CCI Director
Jay Wang, Ph.D., Assistant Professor,
Department of Communication,
Purdue University
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CCI
Symposium on The Role of Business in Public Diplomacy
In association with BDA - Business for Diplomatic Action
Hosted by Weissman Center for International Business at Baruch
College CUNY
New York, New York
June 19, 2006 -- Program
transcript available here (.pdf 88K) |
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| Welcome |
Terrence F. Martell, Ph.D.,
Director
Weissman Center for International Business at Baruch College
CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
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| Panel Presentations |
Moderator: Nanci Healy, Editor,
Journal of Business Strategy |
| The Role of Business in Public
Diplomacy |
Keith Reinhard, Chairman Emeritus,
DDB Worldwide and President, Business for Diplomatic Action |
| Rebuilding Brand America - Corporate
America's Role |
Dick Martin, retired EVP of
Public Relations, Employee Communications and Brand Management,
AT&T |
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Public
Diplomacy and Global Business (.pdf, 348K)
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Jay Wang, Ph.D., Assistant
Professor, Department of Communications, Purdue University |
| The Global Employee Volunteer
A Corporate Program for Giving Back |
Gary Waldron, Partner &
Chief Talent Officer, Porter Novelli for
Peter Hirsch, Partner & Leader - Corporate Affairs
Practice and
Peter M. Horowitz, Senior Managing Director Global Public
Relations, PricewaterhouseCoopers |
| Panel Discussion |
Moderator: Michael B. Goodman,
Ph.D., Director, CCI |

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Symposium on Reputation: The Leadership
Role of the CEO in the 21st Century
Moderator: Barbara Govednik, President, 423 Communication
& Acting President, CCM
December 2, 2005
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Counseling
the CEO- Reputation and the
World Outside Corporate Boundaries
(.pdf, 516K) |
Thomas R. Martin
Sr. Vice President & Director
Corporate Relations, ITT Industries
& President, Arthur W. Page Society |
CEO's
Role & the Measurement of Corporate Reputation
(.pdf, 2.4M) |
Dr. Roland Schatz, Founder &
CEO, Media Tenor |
Tools
to Measure Corporate Reputation & How CEOs Use Them to Make
Decisions
(.pdf, 1.1M) |
Marianne Eisenmann, Managing Director
North America, Echo Research |
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Positioning the CEO as
the Face of the Corporation and the Chief Communicator of
Its Message:
A Case History of Pfizer and Global HIV/AIDS
(.pdf, 224K)
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John Santoro
Executive Director, Leadership Communications
Corporate Affairs Division, Pfizer Inc |

Strategies for Creating and
Executing Effective
Integrated Marketing Programs
NJ-PRSA with NJ-IABC in association with CCI
January 16, 2005
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PowerPoint Presentation
(.ppt. 1104K)
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Chris Faust, VP of Communications,
PFS Marketwyse
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PowerPoint
Presentation
(.pdf, 1272K) |
Michael Schneider, Director of Public
Relations
The Cherenson Group
SRI World Group |
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Frank Giarratano, Chief Operating
Officer and
Principal, SGW |

Symposium on Reputation: Building
and Rebuilding
Corporate Reputation
In association with CCM - Council of Communication Management
Hosted by Pfizer Inc, Conference Center, 235 East 42nd Street,
New York, New York
November 30, 2004 |
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The Financial Context
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Steven Goldstein, Executive
Vice President for
Public Affairs, TIAA-CREF |
The
Social Context
(pdf, 116K) |
Mark Thomsen, Research and
News Director,
SRI World Group |
The
Global Context
(pdf, 1052K) |
Matthias Stausberg, Communications
Officer, Communications & Public Affairs,
Global Compact Office, United Nations
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Measuring Corporate Reputation
(pdf, K) |
John Gilfeather, Vice Chairman,
NOP World,
Roper Public Affairs
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Big Results-
With Little Budgets
(.pdf, 203K)
October 27, 2004 |
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with Deirdre Breakenridge, President,
PFS Marketwyse
Sponsored by PRSA-NJ in association with CCI
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Symposium on Reputation: Business
Initiatives to Combat
Anti-Americanism
in partnership with Business for Diplomatic Action
held at Fairleigh Dickinson University, College at Florham,
Madison, NJ
April 28, 2004 |
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Video Record of the Symposium (requires RealPlayer plug-in)
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What
Business Can Do To Improve America's Reputation
(pdf format, 1.5M)
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Keith Reinhard, President,
Business for Diplomatic Action and Chairman, DDB Worldwide |
| Latest
Research on American's Reputation Abroad (PowerPoint
Presentation, 942K) |
Thomas A. W. Miller, Managing
Director, NOP World |

PR & The Visual Image
cosponsored with Public Relations Society of American NJ Chapter
March 4, 2004 |
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Delivering
Your Message Via New Media
(PowerPoint Presentation, 106K) |
Pat Scanlon,
President,
Shamrock Communications |

Executive
Briefing Distanced Leadership
(PowerPoint Presentation, 141K).
with Dr. Stacey Connaughton, Department of Communication
& Director, Student Leadership Development Institute, Rutgers
University,
February 19, 2004
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Symposium on Reputation: Leveraging
Health Care
Through Corporate Citizenship
in association with CCM - Council of Communication Management,
and hosted by Pfizer Inc, New York City
December 12, 2003 |
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Leveraging
Health Care Through Corporate Citizenship
(pdf format, 746K) |
John Clarke, Managing Director,
Burson-Marsteller |
The Employee Challenge:
Turning Benefits Participants Into Health Care Consumers
(request from CCI at
cci@corporatecomm.org) |
Debbie Slappey, Senior CommunicationConsultant,
Mercer Human Resource Consulting |
| The Industry Challenge |
Andrew McCormick, Vice President,
Media Relations, Pfizer Inc |



Symposium:
Perspectives on Reputation Management, Part 2
December 13, 2002 |
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| Media Perspective Reputation Through
the Press Lens |
Ron Alsop, News Editor and Senior Writer
Wall Street Journal |
Eco-Innovation and
Green Marketing: Antidote to Corporate Reputation Blues
(pdf format, 17K) |
Jacquelyn Ottman, President
J. Ottman Consulting, Inc.
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| Social Responsibility Perspective
Reputation through Corporate Caring |
Ruth Wooden,
Senior Counselor
Porter Novelli |
Research Perspective Reputation
through
Stakeholder Trust |
Jeffrey Horn,
Principal & Co-Leader
Brand Consulting Initiative
Towers Perrin |

Timely News:
Volume 1 - Issue 5
(courtesy of The Timely Ideas Corporation)
October 21. 2002
- Insights: Current Trends In Corporate Communication
- Press: Timely Ideas And Intara Ink Partner Deal
- Ideas @ Work: Thriving In Workplace Change
- Timely Thoughts: Intuit Founder Scott Cook On Innovation
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Symposium on
Sustainability Part 2
Profiles in Leadership
October 17, 2001 |
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| Welcome |
Dr. Michael B. Goodman, Fairleigh
Dickinson University |
| Keynote
Address Talking Points |
Diane Morefield, Senior Vice President,
Investor Relations
Equity Office Properties Trust
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Social
and Environmental Issues
and the Bottom Line |
Ingrid Dyott, Vice President
Neuberger Berman |
| Why
Does It Pay to Be Green? |
Andrew King, Assistant Professor
of Management
Stern School at NYU |
| Value
through Sustainability: DuPont Perspective |
Ann Gualtieri, Vice President,
Investor Relations
DuPont |
| Profiles in Leadership: Novartis
(tbs) |
Jim Thomas, Executive Director
Health, Safety and Environment
Novartis Corporation |

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Archived CCI Executive Updates & Announcements:
November 2009 (11/20/09) In this issue: CCI 2009 Study Results Available, CCI News, Upcoming Events, About CCI
July 2009 (7/29/09) In this issue: Conference on Corporate Communication 2009, CCI News, Upcoming Events, CCI Member Resources
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