Corporate Communication Benchmark Study
Author: Michael B. Goodman
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Contents
Corporate Communication Benchmark Study
Benchmark Study: Preliminary Findings
Corporate Communication Institute — Mission
Goals of the Study
The Study Methods
Number of Employees
Sex
Age
Education
Salary
Corporate Communication Functions & Budget
Functions & Budget ...
Functions & Budget ...
Functions & Budget ...
Annual Budget
Communication & Risk
Communication & Success
Communication as Strategic Tool
Use Agencies or Vendors ...
Use Agencies or Vendors ...
Use Agencies or Vendors ...
Use Agencies or Vendors ...
Interview Responses ...
Interview Responses ...
Preliminary Findings
Report of Findings
