EVP and Director, Reputation Risk
Ogilvy Public Relations Worldwide
Peter is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He specializes in corporate reputation, crisis and issues management, and corporate digital strategy with more than 25 years of experience in counseling global corporations.
He has counseled clients on a variety of issues, including junk bonds in the 1980s, the savings & loan crisis of the 1990s, and the fall-out from Enron Andersen. He has also worked with foreign governments including the governments of Greece, Colombia and the Philippines.
Previously, Peter was a partner at Porter Novelli where he established the corporate communication practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was executive vice president at Edelman Public Relations. At Edelman he was also managing director of Edelman Germany and executive vice president of public affairs. In this capacity, he helped pioneer the specialty of litigation public relations. He has also been principal of his own firm, Peter Hirsch Strategies, LLC.
As adjunct faculty, he teaches courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University.
Peter is the author of Corporate Communication: Strategic Adaptation for Global Practice and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman, Ph.D. He has written numerous articles, including "The Ulysses Project," in the Journal of Business Strategy and "My Country is Different," in Corporate Communication, An International Journal (UK). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America.
He is a graduate of Magdalen College, Oxford, with a degree in history and modern languages. He speaks fluent German and French.