A CCI Weekend Executive Program for Communication Professionals

Developing Business Acumen

In CCI surveys, communication officers report the need for the development of an expanded skill set, with even greater emphasis on business acumen and the ability to articulate ideas and to persuade others. Through its Weekend Executive Programs, CCI's objective is to close the gap, providing professional communicators the fundamental knowledge they need to succeed in an ever changing and demanding business environment. As communication strategists, this knowledge is no longer a ‘nice to have', but a ‘must have' to exercise their role as counsel to management and to the corporation.

In this seminar, through a combination of lecture, case analysis, small group discussion, and individual presentations; course participants will learn to apply business disciplines to practical problems confronting corporations today. The course is fast-paced and extensive preparation is required outside the classroom.

PROGRAM TOPICS

Economics

Where do prices come from? Why can some firms raise prices while others cannot? How do prices communicate information to producers and consumers? What role do costs play in determining prices? Course participants will learn to apply basic microeconomic theory to the pricing issues companies face in a competitive marketplace.

Accounting

What is financial accounting? How does it work? What useful information can be obtained from a careful review of a company's financial statements? Course participants will be introduced to the fundamental concepts of accounting and will learn to interpret the financial data in annual reports and SEC filings.

Finance

Corporations obtain external financing primarily from banks (lenders) and the capital markets (investors). Lenders and investors put their capital at risk expecting to receive an attractive return on investment. Course participants will be introduced to the tools and techniques necessary to understand both sides of this marketplace: the time value of money, risk, and rates of return.

Strategy

Fortifications have been located on hilltops for centuries — and with good reason. They are easiest to defend and most difficult to attack. Corporate strategy similarly attempts to identify market positions that offer attractive rates of return and reasonable defenses against encroachment by competitors. Course participants will learn what it means to “think strategically,” and will have the opportunity to identify the strengths and weaknesses of the corporate strategies used by selected corporations.

PARTICIPANT PROFILE

CCI Weekend Executive Programs are intended for communication professionals serving in corporations, NGOs, or government; or those in firms counseling to these entities. They may be selected by their management to attend or they may elect to attend as a professional development opportunity. It is held over a weekend to encourage attendance from across the nation and the globe.

PROGRAM FACULTY

Tom Snell is a corporate finance professional with experience advising U.S. and European corporations on issues surrounding shareholder value. He is currently a partner with David Jeffrey Associates where he trains European bank lenders in credit risk analysis. He was a Managing Director at J.P. Morgan, where he worked for 20 years as a specialist in mergers and acquisitions (M&A) advisory, financial analysis, and private equity. While at Morgan, he served as Head of M&A for the firm's Paris Office, co-head of European M&A in London, and as an investment officer of J.P. Morgan Capital Corp., the private equity investment arm of J.P. Morgan. He left Morgan in 1998 to become a founding partner of Marsh & McLennan Securities Corp., a subsidiary of Marsh & McLennan Companies, Inc. (MMC), where he headed the Insurance Advisory Group. In 2004 he assumed responsibility for compliance training at MMC where he developed and implemented training for over 50,000 employees in over 100 countries. He has developed a multidisciplinary graduate seminar combining economics, accounting, finance and marketing for corporate communication graduate students at Baruch/College CUNY. He holds a Master of Business Administration from the University of Chicago Graduate School of Business and a Bachelor of Arts with honors from the University of North Carolina at Chapel Hill where he was a Morehead Scholar.

REGISTRATION

Program Fees:

	By 1/13/2011	After 1/13/2011
CCI Member	$980.00	$1,080.00
CCI Non-Member	$1,180.00	$1,280.00
CCI Academic Partner or Chapter	$780.00
CCI Baruch Student Member	$580.00

*Cancellation Policy: A $200 administrative fee will be applied before January 13, 2011. No refund will be provided after January 13, 2011. Substitutions are welcomed.

Accommodations:

CCI has arranged for the availability of rooms at the Park South Hotel, located at 124 East 28th Street, three blocks from Baruch College/CUNY, at the rate of $139.00 USD plus tax (14.75% City and State taxes + a $3.50 New York City occupancy tax) per night for a Superior Queen room. To be assured of receiving this discounted rate, please make your reservation no later than January 13th. After this date they would be pleased to hear from you and will provide you with the best rate possible given availability. To make your reservation please contact the Park South Hotel at 212-204-5226. Be sure to indicate you are with CCI.

For more information on the Park South Hotel, visit www.parksouthhotel.com. Amenities include a complimentary European-style breakfast buffet. Please note that the Executive Program will open Friday, January 17 at 6:00 PM with a dinner at the Park South Hotel.

Method of Payment:

Registration fees MUST be paid in advance.

Register by:
Phone: (973) 270-0038
Fax: Completed Registration Form to (973) 270-0039 with credit card payment
Email: cci@corporatecomm.org completed Registration Form with credit card payment
Mail: Return the completed Registration Form with payment to:
Christina Genest, Associate Director
CCI at Baruch College/CUNY
11 Forest Avenue
Morris Plains, NJ 07950

2012 Corporate Communication Leaders Forum

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, case studies, site visits, and interaction with leading professionals and scholars. The Forum is intended for corporate communication practitioners who have moved beyond functional responsibilities into greater leadership roles. Corporate communication executives from business, agencies, government, and nonprofit organizations are invited to nominate Forum participants. Also encouraged to attend are practicing professionals who desire a unique contribution to their professional development. We welcome participants from around the globe. Enrollment is limited to 15. Join us for a unique opportunity to experience the best thinking in the current theory and practice of corporate communication.

For more information visit the Corporate Communication Leaders Forum page of this website. Thank you.

Conference on Corporate Communication 2012

The three-day international conference, serving as a bridge between practitioners and scholars, gathers speakers from industry and universities in a collegial environment to exchange ideas and information on relevant issues facing the corporate communication profession.

The conference seeks proposals for original research, case studies, workshops, or a complete session dedicated to an issue focusing in applied corporate communication and implications for practice; and concepts, frameworks, and theories that further the practice of corporate communication. We continue to be interested in new practices, relationships, thinking, and attitudes created by the shifting and evolving models for business and media. We also invite contributions from business scholars and consultants engaged in the practical and theoretical aspects of strategic management and their applicability to corporate communication planning and practice.

Note conference deadlines!

Proposals/Abstracts are due December 15, 2012

Papers are due March 15, 2012 for inclusion in the Conference Proceedings and to be considered for conference paper awards.

Practicing professionals and scholars not presenting at the conference are welcome and encouraged to attend and join the discussion.

For more information visit the Conference page of this website. Thank you.

2012 Forum on Strategic Communication Leadership

The Forum on Strategic Communication Leadership is designed to complement CCI's Corporate Communication Leaders Forum offered annually since 2001. This Forum is an intensive professional and academic seminar focusing on corporate communication's strategic adaptation to the current business and communication environment by examining the issues of leadership, context, culture, models of practice and performance. Forum faculty members are practicing professionals in leadership roles in corporations, agencies, academia, and professional organizations. The Forum is intended for corporate communication professionals in strategic management roles. Corporate communication executives from business, agencies, government, and nonprofit organizations are encouraged to nominate Forum participants. Also encouraged to attend are practicing professionals who desire a unique contribution to their professional development. We welcome participants from around the globe. In 2012, Forum participants will be joined by practicing professionals attending Aarhus University's (Denmark) Executive Master Program in Corporate Communication — making the Forum a truly intercultural experience.

For more information visit the Forum on Strategic Communication Leadership page of this website. Thank you.