Corporate Communication International
CONFERENCE ON CORPORATE
COMMUNICATION 2013

Pre-Conference Workshop …
Create Engaging Slice Presentations

Workshop Description

The purpose of this workshop is to understand and apply the elements necessary to create and deliver an engaging slide presentation. The ability to communicate data is a specialized communication skill. The communication strategy for using data is not just about deciding what content needs to be transferred. More importantly, it is about deciding what strategy will allow the audience to understand, remember, and have the ability to apply the information. In this workshop, we will focus not just on delivery but also on how to use strategic communication to develop messages, so they are memorable and useful (not just a "data dump.”)

Workshop Objectives

At the end of the workshop, participants will:

• Distinguish the key elements of what makes successful vs. unsuccessful messages
• Understand the importance of and develop the skills needed to chunk information, determine a governing message and ensure that the message is relevant to the specific audience
• Compare and contrast the persuasive vs. narrative structures of speeches, so that even in short time frames the key points of the governing message are delivered
• Understand and practice techniques to help bridge what the learner already knows to the new information being received
• Learn the three V's (visual, vocal and verbal) and how they impact the audiences' perception of your presentation
• Determine what characteristics of a speaker add to or detract from the quality of their presentation

About the Facilitator

Patricia Scott, Ph.D., is President and CEO of Uhmms, which she founded as a communication consulting company specializing in teaching clients how to speak, lead and inspire by engaging your audience. Her specialty is teaching the tools and strategy to break through distraction to get your message heard. Her more than 15 years of corporate leadership experience - coupled with a Ph.D. in Communication; her role as lecturer in the Communication Program at the Wharton School, University of Pennsylvania; and her national best-selling book Getting a Squirrel to Focus: Engage and Persuade Today's Listeners - establishes her as a leader in the field of communication and provides her clients a unique blend of time-tested strategies and real-world application. Pat also serves on the advisory board of the MA in Corporate Communication at Baruch College/CUNY and on CCI's Conference on Corporate Communication Program Committee.

Registration

General Registration: $40
Conference Attendees: $35
CCI Member, Chapter, Academic Partner: $30
Baruch Community: $20
CCI Corporate Sponsor: Complimentary

To register:
Complete registration form and email to genest@corporatecomm.org

Corporate Communication International
Conference on Corporate
Communication 2013

Practitioners, scholars, doctoral candidates, and graduate students are cordially invited to join us for Corporate Communication International's Conference on Corporate Communication 2013 with its global focus on the theory, practice, roles, processes and issues of concern to corporate communication professionals and academics. The three-day international conference gathers speakers from industry and universities in a collegial environment to exchange ideas and information on relevant issues facing the corporation communication profession.

For more information visit the Conference page of this website. Thank you.