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  Mission & Objectives    Background     Advisory Board

PR Coalition

The PR Coalition is a partnership of major organizations representing corporate public relations, investor relations, public affairs and related communications disciplines. It draws on the collective wisdom of its more than 50,000 members to develop practical action models on a number of issues relevant to public relations.

To date, the PR Coalition has endorsed Principles for Conducting Public Relations on the Internet, to promote the highest possible professional standards and ethical practices in the digital world and to insure that the information posted on the Internet is accurate and truthful and that the sources for that in formation are always identified.

The PR Coalition has also created and distributed Restoring Trust in Business: Models for Action,” a document that challenges corporate America to do three things: adopt ethical principles, pursue transparency and disclosure in everything they do, and make trust a fundamental precept of corporate governance.

The Coalition has also examined ways to increase and improve diversity in the public relations professions. It has issued the White Paper “Focus on Diversity: Lowering the Barriers, Raising the Bar.”

In 2007 as a result of a cooperative initiative of the PR Coalition and the U.S. Department of State, a private sector summit was held on public diplomacy. Models of action were adopted and are discussed in the White Paper “Private Sector Summit On Public Diplomacy: Models for Action.” The effort was a response to growing concerns from American global companies doing business abroad due to the challenges faced by the United States image throughout the world.

Organizations participating in the PR Coalition include:

Advertising Women of New York (AWNY)
founded in 1912 as first women's association in the communications industry.  It supports career advancement of female practitioners, and fosters the use of public relations to benefit the goals of business and society.

Asian American Advertising and Public Relations Alliance (AAAPRA)
The Asian American Advertising and Public Relations Alliance (AAAPRA) is a group of professionals in the communications industry, whose members represent a variety of talents across a broad range of communications disciplines from both corporations and agencies throughout the nation. AAAPRA's mission is to link Asians working in the communications industry and provide these professionals with comprehensive information, skill-based resources, and connections to succeed in a highly competitive environment.

Arthur W. Page Society
The Arthur W. Page Society is a professional organization with a single Mission: to strengthen the management policy role of the chief corporate public relations officer.

The Conference Board Council on Communications Strategy
The Council is a forum for off-the-record discussion focused on key communications issues and state-of the-art management practice. Through the exchange of ideas and knowledge, the group seeks to enhance the professional development of its members and improve management of the corporate communications function. Members also advise the Board on its communications research and meeting program

Corporate Communication International (CCI) at Baruch College/CUNY
is devoted to the theory and practice of corporate communication. Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.

Council of Communication Management (CCM)
The Council of Communications Management was established more than 40 years ago as a forum for seasoned professionals to share best practices in organizational communications. CCM's network of several hundred senior communicators, representing companies and consultancies of all sizes, confront strategic communications issues every day.

Council of Public Relations Firms
The Council promotes the business of public relations through advocacy and the development of high professional standards.

Global Public Affairs Institute
GPAI strives to serve as the most authoritative forum and information resource on current and future international corporate public affairs issues and practices affecting the interest of its primarily U.S.-based member organizations.

Hispanic Public Relations Association (HPRA)
The Hispanic Public Relations Association (HPRA) is a non-profit organization that serves communications professionals in the Southern California area. HPRA's mission is to provide career advancement opportunities for individuals in the public relations, marketing and advertising fields from entry level to senior levels.

International Association of Business Communicators (IABC)
The IABC provides products, services, activities and networking opportunities for people and organizations working in public relations, employee communication, marketing communication, and public affairs.

IABC Research Foundation
The Foundation funds world-wide research which supports and advances the communication profession by delivering knowledge, findings and tools which are vital to successful business communication. The Foundation has funded research that balances both practitioner information needs and emerging and future concerns for the profession.

Institute for Public Relations (IPR)
The Institute for Public Relations promotes academic and professional excellence in the field through publications, lectures, awards, competitions, professional development forums and other programs.

Institute for Public Relations Measurement Commission
The mission of the Measurement Commission is to be the leading provider of information about & advocate for PR and related communication research & evaluation.

International Public Relations Association (IPRA)
The IPRA provides professional development and personal networking opportunities for its worldwide membership and promotes the practice of international public relations.

The LAGRANT FOUNDATION
The mission of The LAGRANT FOUNDATION is to increase the number of ethnic minorities in the field of advertising, marketing and pubic relations by providing scholarships, educational support, career advisement, mentors, internships and resources to African Americans, Hispanics, Asian Pacific Americans and Native Americans.

National Black Public Relations Society
The National Black Public Relations Society was established to benefit top PR and affiliated services professionals. It aims to address the needs of the global society and to prepare future PR professionals. Its mission is to address the challenges and emphasize the opportunities for the multifaceted constituency it serves through education, expansion and empowerment.

National Investor Relations Institute (NIRI)
The National Investor Relations Institute is a professional association of corporate officers and investor relations consultants.

National School Public Relations Association (NSPRA)
NSPRA's mission is to advance education through responsible communication.

Public Affairs Council
The Public Affairs Council provides public affairs products and services to member organizations.

Public Relations Society of America (PRSA)
The Public Relations Society provides a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards.

PRSA Counselors Academy
Counselors Academy provides the public relations industry's premiere one-to-one personal and professional development opportunities, mentoring and inspiration to the most senior-level practitioners in PR firms.

PRSA Foundation
Founded in 1990, the PRSA Foundation is the philanthropic arm of the public relations profession, and particularly PRSA. Our charge is three-fold: Demonstrate the knowledge and practice of public relations; Further understanding among business leaders about the power and value of public relations; Identify and develop future professionals, enhancing the diversity of the profession.

                                                                                                                                                    
 
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