Tuesday, June 2 – Friday, June 5, 2015
Baruch College/CUNY, New York, NY, USA

Offered in association with
Corporate Communications: An International Journal

Baruch Coillege 060913Corporate Communication International’s Conference on Corporate Communication 2015, with its global focus on the theory, practice, roles, processes, and issues of concern to corporate communication scholars and practitioners; gathered speakers and attendees from industry and universities from over 26 countries to meet in a collegial environment to exchange ideas and information on relevant issues facing the corporate communication profession.

For more information, view the  2015 Conference Program.

Join us for CCI’s Conference on Corporate Communication on
June 7 – 10, 2016 at Baruch College/CUNY.

 Conference VenueBernard Baruch Way

The 2015 conference will be held at Baruch College/CUNY in the William and Anita Newman Conference Center, 151 East 25th Street, between Lexington and 3rd Avenues, New York, NY. CCI has arranged accommodations at the Park South Hotel, three blocks from Baruch on 28th Street.

Conference Awards

5Z4A6270Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing, Ltd., publisher of Corporate Communications: An International Journal, were presented at the conference to the authors of the best papers overall. They are:

Developing a Thematic Categorization System for Corporate Leaders’ Web-based Communication in Greater China
Cindy Sing Bik Ngai, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University and Rita Gill Singh, Hong Kong Baptist University, Hong Kong

“Visual Press Release”: A Qualitative Analysis of Public Relations Infographics as Brand and Reputation Management Tactics
Candace P. Parrish, Ashley O. Jones and Jason A. Fuller, Richard T. Robertson School of Media & Culture, Virginia Commonwealth University, USA

A Micro-ethnographic Perspective on Strategy Change Communication: Framing Downsizing as an Institutionalized, Strategic Practice
Helle Kryger Aggerholm and Birte Asmuß, Department of Business Communication, Aarhus University, Denmark

From Output to Impact: How to Increase the Accountability of Your Communication Department by Making Use of Available Data within Your Organization
Carlijn Remmelzwaal and Caroline Wehrmann, Department of Science Education and Communication, Delft University of Technology; and Frank Körver, GKSV, consultancy on Reputation & Communcation & Public Affairs, The Netherlands

Congratulations 2015 Best Paper winners! Read press releases here.

Paper Abstracts of Conference Proceedings 2015.

 ACORN™ Presenter Commendations

Since the inception of the Conference on Corporate Communication in 2001, Best Paper Awards have been presented in recognition of excellence in academic and practitioner papers. Beginning in 2010, CCI has awarded presenter commendations to underscore the importance of presentation skills, particularly for communication practitioners and scholars. Uhmms, a communication training firm (USA) sponsors the award. Pat Scott, CEO of Uhmms, and a member of the Conference Program Committee, presents the commendations. Each presenter chosen receives an ornamental acorn and a CCI Certificate. Recipients of the 2014 ACORN™ PRESENTER COMMENDATIONS are:

Helle Kryger Aggerholm, PhD
Rowena Briones, PhD
Peter Cardon, PhD
Rebecca Carriero
Sabine Einwiller, PhD
Laura Lemon
Brandyce Pechillo
Miranda Pieron
Dieter Thoma, PhD
Mark Verheyden

Congratulations 2015 ACORN™ Winners!

Conference Video

CCI Conference on Corporate Communication 2015 – “From the Classroom to the Board Room: The Professional Development of the Corporate Communicator” – A Conversation with Thomas L. Buckmaster, recently retired VP, Corporate Communications, Honeywell and Robert DeFillippo, recently retired Corporate VP and CCO, Prudential Financial, Inc. Moderated by Michael B. Goodman, Ph.D., CCI Director.

Conference Group Photo

5Z4A6247 cropped

Conference Attractions

Pre-Conference Workshops

Pat Scott_croppedEngaging Your Audience with Your Message and Your Slides
Patricia Scott, Ph.D., President and CEO of Uhmms & Lecturer, Wharton School, University of Pennsylvania

petelin-P1000881 (3)Creating Credibility in Your Academic and Corporate Writing
Roslyn Petelin, Ph.D., Associate Professor & Convenor, the Writing, Editing and Publishing Program, The University of Queensland

Click here for more information on the Pre-Conference Workshops.


Conference Keynote Speakers

From the Classroom to the Board Room …
The Professional Development of the Corporate Communicator

b-buckmasterThomas L. Buckmaster, Vice President, Corporate Communications, Honeywell and President of Honeywell Hometown Solutions (recently retired)

Bob DeFillippo_Aug14_croppedRobert DeFellippo, Corporate Vice President and Chief Communications Officer, Prudential Financial, Inc. (recently retired)

Murphy Eileen_1349 (2) (2)Eileen Murphy, Vice President of Corporate Communications, The New York Times

Michel B. Goodman, Ph.D., CCI Director substituted for Eileen Murphy. See video above.



Gary ShefferWhere Chief Communications Officers Lead and Why It Matters
Gary Sheffer, Vice President, Strategic Communication, General Electric Company (GE)

elving-wimTen Years at the Helm of Corporate Communications: An International Journal
Wim J.L. Elving, Ph.D., Editor, Corporate Communications: An International Journal and Associate Professor, Dept. of Communication, Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam

b-goodmanCCI/The Conference Board 2015 Corporate Communication Practices Study – Preliminary Report
Michal B. Goodman, Ph.D., Professor and Director, CCI – Corporate Communication International and Director, MA in Corporate Communication at Baruch College

 Conference Featured Panels

abc_2014 logoCorporate Communication and Online Impresssion Management
Presented by: Association for Business Communication jcomcover

“Big Strategy and Little Strategy”
Their Place in Corporate Communication and Communication Management
Presented by: Journal of Communication Management

Details in the 2015 Conference Program

Past Feedback from Conference Presenters and Participants

CCI will challenge you with a great blend of practice and theory, global networking opportunities, and new ways to define the corporate communication profession in the digital age.

The CCI Conference is always unique in that it brings together a blend of academics and practitioners, a very rare admixture in the field of corporate communications.

The diversity and quality of original research and case studies truly made this a worthwhile and exciting event.

I was impressed by the way the CCI Conference brought together such a wide range of academic and industry perspectives and research on corporate communication issues from across the world. We need this kind of global conversation more than ever.

The conference was perfect! Communication is the name of the game, and it was useful, stimulating and fun to meet and interact with so many colleagues. I think it helped us all keep abreast of the best in the field. Thank you!

One of the best conferences on corporate communication I’ve attended.

One of the rare occasions where academics and practitioners of corporate communication truly communicate — inspiring!