Tuesday, May 31 – Friday, June 3, 2016
Baruch College/CUNY, New York, NY, USA

Offered in association with
Corporate Communications: An International Journal

Join us for Corporate Communication International’s Conference on Corporate Communication 2016 with its global focus on the theory, practice, roles, processes, and issues of concern to corporate communication scholars and practitioners.

CCI’s 15th annual international conference will gather speakers from industry and universities in a collegial environment to exchange ideas and information on relevant issues facing the corporate communication profession.


 Call for Papers & Proposals

The 2016 conference seeks submissions that focus on applied corporate communication and implications for practice, as well as concepts, frameworks, and theories that further corporate communication performance as a strategic management function. Topics of interest include:

Reputation, image and identity management
Crisis, risk, and change management
Corporate communication policy and strategy
Corporate governance, policy, and practice
Corporate responsibility
Government relations & issues management
Integrated advertising and marketing
Digital communication strategies; Big Data
Corporate culture and employee engagement
Social media and Internet/intranet practices
Investor relations and sustainability reporting
Strategic corporate communication management
Strategic public relations and media relations
Metrics & research for corporate communication practice
Transparency and non-financial reporting

Submissions for special conference panels are also requested: The Future of Corporate Communication: The Value of Qualitative Research sponsored by Corporate Communications: An International Journal.

See the 2016 CCI Conference on Corporate Communication program here.

Plan to Participate!

The deadline for submission of proposals/abstracts to CCI is January 11, 2016. We encourage submissions from practitioners, scholars, doctoral candidates and graduate students for original research, case studies, panel discussions, or complete sessions devoted to an issue.
Please include a title and a summary (limited to 150 words) covering, where applicable: purpose, approach, findings, research implications, and practical implications or applications, keywords, and paper type.

Please send to: cci@corporatecomm.org attention of Dr. Michael B. Goodman, CCI
Director. Include contact information for all authors (name, position, organization, mail address, email address and phone). All submissions are peer reviewed.

Papers for inclusion in the refereed conference Proceedings are due March 15, 2016.
Conference Proceedings are published before the conference and made available at it.

Share CCI’s Conference on Corporate Communication Call for Papers and Proposals 2016 [PDF]. Help us help you have an exceptional conference experience.  Plan now to participate in June 2016!
Practicing professionals and scholars not presenting at the conference are welcome and encouraged to attend and join the discussion.

Conference Awards

5Z4A6270Emerald Group Publishing Limited will sponsor Best and Highly Commended Paper awards presented by Corporate Communications: An International Journal and an IMPACT award in celebration of the 20th Anniversary of the Journal of Communication Management. Sponsored by Uhmms (USA), a communication training program, ACORN™ speaker commendations will also be presented.

Best Applied Paper:

“Using Sustainable Social Marketing to Respond to Global Climate Change”

Authors: Stevina Evuleocha and Steve Ugbah, College of Business and Economics, California State University, USA

Best Theoretical Paper:

“Is Strategic Communication too important to be left to Communication Professionals?  Managers’ and Coworkers’ Attitudes towards Strategic Communication and Communication Professionals

Authors: Jesper Falkheimer, Mats Heide, Charlotte Simonsson, Rickard Andersson, Howard Nothhaft and Sara von Platen, Department of Strategic Communication, Lund University, Sweden

Highly Commended Applied Paper:

“The War on Tobacco – A PR Campaign for Good”

Author: Rebecca Carriero, Baruch College/CUNY, New York, USA

Highly Commended Theoretical Paper:

“Explicating the Information Vacuum:Stages, Intensifying Factors, and Organizational Implications”

Authors: Eugene Yong-Sheng Woon, Daryl Chin-Yong Chew, Alicia Ai-Ling Seah, Nazreen Muntaj, Augustine Pang, PhD, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore


Conference VenueBernard Baruch Way

The 2016 conference will be held at Baruch College, City University of New York, New York, NY, USA.  CCI has arranged for accommodations at the Park South Hotel, three blocks from Baruch on 28th Street between Park Avenue South and Lexington Avenue.

Conference Attractions

Pre-Conference Workshops

Pat Scott_croppedEngaging Your Audience with Your Message and Your Slides
Patricia Scott, Ph.D., President and CEO of Uhmms & Lecturer, Wharton School, University of Pennsylvania



petelin-P1000881 (3)Creating Credibility in Your Academic and Corporate Writing
Roslyn Petelin, Ph.D., Associate Professor & Convenor, the Writing, Editing and Publishing Program, The University of Queenslan



Conference Featured Panels

ccijcoverPresented by: Corporate Communications: An International Journal




abc_2014 logo
Presented by: Association for Business Communication


Conference Featured Speakers

AndyAndy Whitehouse is chief communications officer of IBM (NYSE:IBM), the cognitive solutions and cloud platform company. Andy’s responsibilities include strengthening and protecting IBM’s reputation, helping IBMers contribute their insights to public debate, and communicating the impact of IBM’s client service.

Previously, Andy served as Global Director of Marketing, Communications and Knowledge Management for Willis Towers Watson (NASDAQ: WLTW) and Willis Group Holdings, the global risk advisor and (re)insurance broker. In this role, Andy led the firm’s marketing and communications team, and played a central part in the merger of Willis Group, Towers Watson and Gras Savoye.

Before joining Willis, Andy served as interim Global Director of Communications for McKinsey & Company, co-leading the firm’s communications and publishing function. At McKinsey, Andy played various roles including deputy director of communications. He led research on the role of business leaders in public life, and was a member of teams working with public sector and non-profit clients. In 2007, he co-published “CEOs as public leaders: a McKinsey survey” (McKinsey Quarterly 2007 Anthology) and “CEOs as public leaders” (McKinsey Quarterly 2007, vol. 2).

Prior to McKinsey, Andy was a policymaker in the United Kingdom government. Originally joining the Ministry of Defence in the Civil Service Fast Stream, he later led teams in the Prime Minister’s Social Exclusion Unit, the Office of the Deputy Prime Minister, and the Department of Health. Andy’s policy work focused principally on tackling poverty and social exclusion in England.

Andy is a 2013 recipient of the Distinguished Friend of Oxford University award. He is a Visiting Lecturer at the Blavatnik School of Government at Oxford, a member of the NationSwell Council and of the Arthur W. Page Society. Andy has spoken at events including the Skoll Global Forum and Oxford’s “Challenges of Government” conferences.

He is a graduate of Oxford and Harvard.


Stuart Smith

Chief Executive Officer

Ogilvy Public Relations

Stuart Smith has over twenty-five years experience in communications. He has held senior positions within consultancies and in-house and has worked across many industries and geographies in both the private and public sectors.

His experience of developing strategy spans disciplines: change management programmes, acquisitions, disposals and rebranding; crisis management and issues preparedness; organizational effectiveness audits; communications and marketing; issues-led and public affairs campaigns; managing stakeholder relations across a range of NGOs; and the alignment of internal communications with brand repositioning programmes. Under his leadership, Ogilvy PR was named pan-EAME Agency of the Year (2014, Holmes Report) and for the second year running Ogilvy is top of the Holmes Report’s Creativity Index globally.

He has significant experience supporting clients with inward investment, destination and country branding including : Qatar First Investment Bank, Brand Dubai; GAFI (Egypt’s inward investment organization); ITIDA (Egypt’s IT inward investment agency) and UKTI. In addition he has developed strategies for Sovereign Wealth Funds and led the development of a new positioning strategy for Qatar. He has advised the UK Government on its ‘Great’ campaign and most recently served on a Task Force for the Mayor of London to advise on destination branding.

At Ogilvy he is working with clients such as Nestle, Nescafe, Reed Smith, Merck, AngloAmerican and AMEX. Most recently he headed H+K Strategies EMEA’s corporate practice. Previously he was CEO of Edelman UK.


Raymond L. Kotcher

Professor of the Practice of Public Relations, Boston University College of Communication

Non-Executive Chairman, Ketchum

As non-executive chairman of one of the world’s largest public relations agencies, Kotcher spends a good deal of his time consulting with staff and clients and assiduously working to advance the industry. He is equally passionate about furthering public relations as a career destination of choice and supporting those just starting out and this autumn he will join Boston University’s College of Communication as professor of the practice of public relations. In his 2006 commencement speech at that college Kotcher shared his advice for a meaningful career in public relations: Engage your curiosity; have passion for what you do; foster your creativity; develop your voice; and never forget your integrity and credibility. During his 12 years as the global CEO of Ketchum, the firm tripled in size and was twice named PRWeek’s Agency of the Year. Ketchum is now ranked as the fourth-largest PR firm in the world, according to PRWeek and the Holmes Report. With 163 Public Relations Society of America (PRSA) Silver Anvils, 50 PRWeek Awards, 14 Cannes Lions, and 154 Holmes Report SABREs, Ketchum is the most decorated agency in the business.

As part of Kotcher’s commitment to furthering the industry, he is engaged in a range of public relations organizations. He served two terms as Chair of the Council of Public Relations Firms where he worked to amplify the voice of PR firms and promulgate the highest standards of practice. During his terms, Kotcher encouraged knowledge-sharing among members by establishing the Council’s online publication, The Firm Voice. He raised the bar for the industry’s leading firms by donating Ketchum’s own proprietary research and best practices, including its ethics training program. He encouraged other member firms to do the same. To ensure the highest ethical standards, Kotcher asked every member to sign the Council’s Statement of Principles, which all did — an industry first.

An advocate for the role of research in the work of public relations, from 1999 to 2007 Kotcher served as a trustee of the Institute for Public Relations. He is a member of the PRSA Foundation’s board of directors, and is passionate about the Foundation’s mission to attract and retain underrepresented minorities to careers in PR. Kotcher also serves ex-officio on the board of the Foundation’s parent organization, the Public Relations Society of America. Kotcher is a member of The Seminar, was a founding member of the College of Charleston Communication Advisory Council, and he has attended the World Economic Forum in Davos as a Ketchum delegate. He also serves on the board of directors of Nile Rodgers’ We Are Family Foundation, a leading nonprofit dedicated to supporting the social responsibility projects of exceptional teens from around the world.

Kotcher is actively involved in the Arthur W. Page Society and has served on the Society’s executive committee, board of trustees, and as chair of the membership committee.

For a number of years, Kotcher has been included on PRWeek’s Power List, a ranking of the top 50 most important leaders in the public relations industry. In November 2015, Kotcher was inducted into the International Communications Consultancy (ICCO) Hall of Fame. In 2014, the Institute for Public Relations honored Kotcher with the Alexander Hamilton Medal for lifetime contribution to the public relations profession, and in 2013 he was named to the PR News Hall of Fame. In 2012, Kotcher received the PRSA Gold Anvil, the Society’s highest individual honor for lifetime achievement, and was inducted into the PRSA College of Fellows. In 2011, he received the Holmes Group’s SABRE Individual Achievement Award. In 2010, he served as chairman of the CLIO jury on strategic communications/public relations. Kotcher also has been twice honored by Boston University — once as a distinguished alumnus of the University and once by the College of Communication. He also serves on that College’s advisory board.

Perhaps most importantly, Kotcher believes in the importance of character and integrity in our lives and in our work.


See Stuart and Ray’s panel discussion here.

Conference Registration

Conference Presenters

Conference presenters will receive a letter of acceptance in late January 2016. The acceptance will include a Presenter Registration Form and Hotel Reservation Form. A registration deposit of $300 is due no later than March 5, 2016.

Presenter Conference Registration Fees in USD:

$775 Presenter Non-Member
$675 CCI Member & Academic Partner
$575 Doctoral Student or Hong Kong Chapter
$475 MA Student
$375 Baruch Faculty
Conference Attendees

An Attendee Registration Form and Hotel Reservation Form will be posted here after March 5, 2016.

Attendee Conference Registration Fees in USD:

$875 Corporate Non-Member
$775 Academic, Sole Practitioner or Nonprofit Non-Member

$675 CCI Member & Academic Partner
$575 Doctoral Student/ Hong Kong Chapter
$475 MA Student
$375 Academic Partner Group (more than 3 attendees)

Hotel Reservation

Park South Hotel CCI Block Rates in USD:

Superior Queen: $259 plus tax  Superior King: $279 plus tax Superior Double: $279 plus tax

Please make your reservation no later than noon on Sunday, May 15, 2016.  Limited rooms are available. June is the tourist season in New York City. The Park South Hotel cannot guarantee availability or the CCI block rate after this date.

To make your reservation at the Park South Hotel, click here.

For further inquiries: email cci@corporatecomm.org or call (001) 646.312.3749.

Past Feedback

CCI will challenge you with a great blend of practice and theory, global networking opportunities, and new ways to define the corporate communication profession in the digital age.

This conference was an intelligent break from other industry organization conferences that simply repeat the same tired case studies and buzz words as a set up for vendors to sell to the room. Really enjoyed being around people with a passion and global perspectives on the industry.

Highly recommended, especially for communicators who want to remain competitive and up-to-date in a rapidly evolving industry.

The CCI Conference is always unique in that it brings together a blend of academics and practitioners, a very rare admixture in the field of corporate communications.

The diversity and quality of original research and case studies truly made this a worthwhile and exciting event.

I was impressed by the way the CCI Conference brought together such a wide range of academic and industry perspectives and research on corporate communication issues from across the world. We need this kind of global conversation more than ever.

One of the best conferences on corporate communication I’ve attended.

One of the rare occasions where academics and practitioners of corporate communication truly communicate — inspiring!