PolyU3Tuesday, June 3– Friday, June 6, 2014
The Hong Kong Polytechnic University
Kowloon, Hong Kong

Offered in association with:
Corporate Communication: An International Journal

Hosted by:
CCI – The Hong Kong Chapter, The Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University

 CCI’s 2014 Conference Videos

The Power of Moments: Redefining Marketing in the Age of Real-Time with Lisa Wang from Twitter introduced by Valentina Chan, CCI – The Hong Kong Chapter Conference Coordinator, June 6, 2014.

Social Media and Crisis Communication with panelists: Timothy Coombs, Oyvind Ihlen, Chung-ju Flora Hung-Baesecke, Ratna Damanti & Stacey Anne Rodrigues; moderated by Lucinda Austin and Yan Jin, June 4, 2014.

Conference Group Photo

Group Photo: June 5, 2014


Conference Awards

Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing, Ltd., publisher of Corporate Communications: An International Journal, were presented at the conference to the authors of the best papers overall.  They are:

Perceptions of Thanks in the Workplace: Use, Effectiveness, and Dark Side of Managerial Gratitude
Crystalee Beck, MA in Professional Communication, Weber State University & MarketStar Corporation, USA

Corporate Social Media Spokesperson: Who should speak on behalf of the organization in times of crises?
Ratna Damayanti, Stacey Ann Rodriguez, Samuel Chua & Augustine Pang, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

Nature and Impact of Strategic Corporate Communication in Indian Service Sector Organizations
Mala Sinha, Faculty of Management Studies & Perveen, PGDAV College, University of Delhi, India

” ‘AP’ Stands for ‘Associated Press:’ Defining the Success of the World’s Oldest Media Company’s First Rebranding
Hal Hilliard, MA in Corporate Communication, Department of Communication Studies, Baruch College/CUNY and Associated Press, USA

Paper abstracts are available here.

Congratulations 2014 Best Paper winners!

In the News:

Crystallee Webb Beck in the news following her 2014 Best Theoretical Paper Award at CCI’s Conference on Corporate Communication held at The Hong Kong Polytechnic University, June 3-6.

KSL 5 News Interview (VIDEO + transcript)

WSU Student Recieves International Award for Thesis on Gratitude in the Workplace (Weber State press release)

WSU Study: Gratitude Rates High in the Workplace (Standard Examiner article)

WSU graduate receives international award for master’s thesis (WSU Signpost article)

And on Beck’s  blog “delighted to write”:

Hey, Hong Kong! CCI Conference on Corporate Communication 2014

After the press release: Gratitude in the news

Also in Baruch College/CUNY news: Hal Hilliard, 2014 Highly Commended Applied Paper winner and Kelley Bertoli and Courtney Kurysh, ACORN™ Presenter Commendations  winners — all 2014 Baruch MA in Corporate Communication graduates. See story here.

ACORN™ Presenter Commendations

Since the inception of the Conference on Corporate Communication in 2001, Best Paper Awards have been presented in recognition of excellence in academic and practitioner papers. Beginning in 2010, CCI has awarded presenter commendations to underscore the importance of presentation skills, particularly for communication practitioners and scholars. Uhmms, a communication training firm (USA) sponsors the award. Pat Scott, CEO of Uhmms, and a member of the Conference Program Committee, presents the commendations. Each presenter chosen receives an ornamental acorn and a CCI Certificate. Recipients of the 2014 ACORN™ PRESENTER COMMENDATIONS are:

Crystalee Beck, USA
Kelley Bertoli, USA
Rowena Briones, USA
Timothy Coombs, USA
Ratna Damayanti, Singapore
Christabel Reena David, Singapore
Sabine Einwiller, Germany
Jesper Falkheimer, Sweden
Øyvind Ihlen, Norway
Yan Jin, USA
Courtney Kurysh, USA
Jan Maessen, The Netherlands
Ernest Martin, Jr., USA
Vanessa Marcié , UK & France
Irene Pollach, Denmark
Intisar Said Ali Sawwafi, Oman
Line Schmeltz, Denmark

Congratulations 2014 ACORN™ Winners!

Conference Attractions

Pre-Conference Workshops

dr-patricia-scottEngaging Your Audience with Your Message and Your Slides
Patricia Scott, Ph.D., President and CEO of Uhmms & Lecturer, Wharton School, University of Pennsylvania

b-petelinCreating Credibility in Your Academic and Corporate Writing
Roslyn Petelin, Ph.D., Associate Professor & Convenor, the Writing, Editing and Publishing Program, The University of Queensland


Conference Workshops

Steve DishartMeeting the Challenges of Communicating Complex and Conflicting Global Challenges
Stephen K. Dishart, President of Dishart Communications and Crisis Management Consultants, LLC; previously Director of Communications and Human Resources, Swiss Re

John SantoroWhy Storytelling Still Works
John P. Santoro, Executive Speechwriter, Pfizer Inc

Click here for more information on pre-conference and conference workshops and facilitators.



Conference Keynote Speakers
b-goodmanStrategic Communication Continuum: Corporate Culture, Reputation, Issues, Crisis
Michael B. Goodman, Ph.D. , Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York and Founder and Director of CCI – Corporate Communication International
Hong Fan

Challenges and Opportunities in Public Relations and Reputation Management for Chinese State-Owned Companies

Hong Fan, Ph.D. , Professor in the School of Journalism and Communication at Tsinghua University, Deputy Director of the Academic Committee, China Public Relations Association (CPRA): Academic Director, Tsinghua Public Relations and Strategic CommunicationRandy XiaoInstitute and more.

Speaking with Randy Xiao, Executive Director and Senior Researcher, Institute of Public Relations and Strategic Communication at Tsinghua University; previously VP, DDB Beijing, an Omnicom Group Company.

Glenn Schloss.jpg (2)
Engaging Stakeholders in a Liberalizing Environment: Are Corporations on a Collision Course with Affected Publics in Increasingly Affluent Asia?
Glenn Schloss, Head of Corporate & Public Affairs, Golin/Harris Hong Kong
Freddie Covington

The Power of #Moments – Redefining Marketing in the Age of Real-Time
Frederique Covington, International Marketing Director,  APAC, India, Middle Lisa WangEast, & Africa, Canada, Twitter
Speaking on behalf of Frederique Covington as of May 26, 2014:Lisa Wang, Emerging Markets Team, APAC, Twitter