A CCI Executive Briefing


About the Program

CCI has completed its 2013 study of practices and trends in U.S. corporate communication. This year’s report, built on initial benchmark findings and eight previous studies, takes a snapshot of corporate communication practice in U.S. corporations. The study surveyed publicly held companies including the Fortune 1000 and conducted follow-up interviews with senior corporate communication executives.

Michael B. Goodman, CCI director, will explore the study’s key insights, current practices and key functions. Learn about staffing, reporting lines, executive salaries, budgets and more. Hear executive voices describe the status of their role, their responses to contemporary challenges, and their thoughts about emerging trends.

Video courtesy of Baruch College’s Digital Media Library.


About the Speaker

Michael B. Goodman, Ph.D., is Professor at Baruch College/City University of New York, where he is also Director of the MA Program in Corporate Communication and Founder and Director of CCI – Corporate Communication International. He is Adjunct Professor of Corporate Communication at Fairleigh Dickinson University where he was Professor and Director of the MA Program in Corporate and Organizational Communication. He is Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), University of Johannesburg (South Africa), Bangkok University, and Hong Kong Polytechnic University.

Michael has published widely including most recently: Corporate Communication: Strategic Adaptation for Global Practice with Peter B. Hirsch; Corporate Communication: Tactical Guidelines for Strategic Practice with Peter B. Hirsch; Intercultural Communication for Managers; Corporate Communication: Critical Business Asset for the Challenge of Global Change with Peter B. Hirsch [in publication, 2014]; and Work with Anyone Anywhere: A Guide to Global Business. He is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication (UK) and for ten years was Associate Editor for Corporate and Organizational Communication of the IEEE Transactions on Professional Communication. He has presented numerous scholarly papers at international conferences.

He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication.

He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.


To Register

Advance registration requested: Please complete registration form and email as an attachment to genest@corporatecomm.org or fax to 973-270-0039.

CCI Sponsor or Member: Complimentary
Baruch Faculty, Staff or Student: Complimentary
Non-Member:  $30
Non-Profit or Educational Institution: $20
Non-Baruch Student:  $15 with student I.D.

December 3, 2013
  • 6:30 pm - 8:30 pm