Michael B. Goodman, Professor and Director of the MA in Corporate Communication and CCI at Baruch College/CUNY and Peter B. Hirsch, Principal, Peter Hirsch Strategies, LLC follow-up as authors of their newly published book, Corporate Communication: Strategic Adaptation for Global Practice (Peter Lang Group, May 2010). In it, adaptation is the why and the how — a corporate communication road map to the future — relating strategic adaptation to corporate communication leadership, context, culture, models of practice and performance.

The event was moderated by Dick Martin, CCI Advisory Board Member and EVP, AT&T (retired)

Briefing video courtesy of Baruch Digital Media Library.

May 11, 2010