CCI Executive Briefing: Corporate Communication in Greater China at the Dawn of the New Millennium – CCI Benchmark Study 2006: Final Report

Offered in association with: Prudential Financial
Hosted by: Weissman Center for International Business at Baruch College/CUNY

New York, New York
November 14, 2006

Welcome Terrence F. Martell, Ph.D., Director
Weissman Center for International Business at Baruch College CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
Doing Business in China —The Value of Research for Corporate Communication
Executives
Robert DeFillippo, Chief Communications Officer,
Global Communications, Prudential Financial
China Benchmark 2006:
Final Report
 (.pdf, 1.0M)
Michael B. Goodman, Ph.D., CCI DirectorJay Wang, Ph.D., Assistant Professor,
Department of Communication,
Purdue University