Offered in association with: CCM – Council of Communication Management
Hosted by: Pfizer Inc
New York, New York
December 1, 2006
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| Welcome | John P. Santoro, Vice President, Leadership & Colleague Communications, Pfizer IncMichael B. Goodman, Ph.D., Director, Corporate Communication International at Fairleigh Dickinson UniversityProgram Moderator: Bill Furtkevic, Vice President – Marketing, Party City |
| Managing Reputation | Peter Horowitz, Senior Managing Director, Global Public Relations, PricewaterhouseCoopers |
| The Global Challenge (.ppt, 1.4M) |
Gary Grates, President/Global Managing Director, Edelman Change and Employee Engagement |
| Reputation and Risk (.ppt, 983K) |
Robert Eccles, Ph.D., Founder & Managing Director, Perception Partners, Inc. |
| Measures for Reputation | Roland Schatz, Founder & CEO, Media Tenor |