Offered in association with: CCM – Council of Communication Management
Hosted by: Pfizer Inc
New York, New York
December 1, 2006

Welcome John P. Santoro, Vice President, Leadership
& Colleague Communications, Pfizer IncMichael B. Goodman, Ph.D., Director,
Corporate Communication International at
Fairleigh Dickinson UniversityProgram Moderator:
Bill Furtkevic, Vice President – Marketing, Party City
Managing Reputation Peter Horowitz, Senior Managing Director, Global
Public Relations, PricewaterhouseCoopers
The Global Challenge
(.ppt, 1.4M)
Gary Grates, President/Global Managing Director,
Edelman Change and Employee Engagement
Reputation and Risk
(.ppt, 983K)
Robert Eccles, Ph.D., Founder & Managing Director, Perception Partners, Inc.
Measures for Reputation Roland Schatz, Founder & CEO, Media Tenor