In association with BDA – Business for Diplomatic Action
Hosted by Weissman Center for International Business at Baruch College CUNY

New York, New York
June 19, 2006 — Program transcript available here (.pdf 88K)

Welcome Terrence F. Martell, Ph.D., Director
Weissman Center for International Business at Baruch College CUNY
Michael B. Goodman, Ph.D., Director
Corporate Communication International at Fairleigh Dickinson University
Panel Presentations Moderator: Nanci Healy, Editor, Journal of Business Strategy
The Role of Business in Public Diplomacy Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action
Rebuilding Brand America – Corporate America’s Role Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T
Public Diplomacy and Global Business (.pdf, 348K) Jay Wang, Ph.D., Assistant Professor, Department of Communications, Purdue University
The Global Employee Volunteer A Corporate Program for Giving Back Gary Waldron, Partner & Chief Talent Officer, Porter Novelli for
Peter Hirsch, Partner & Leader – Corporate Affairs Practice and 
Peter M. Horowitz
, Senior Managing Director Global Public Relations, PricewaterhouseCoopers
Panel Discussion Moderator: Michael B. Goodman, Ph.D., Director, CCI