In association with BDA – Business for Diplomatic Action
Hosted by Weissman Center for International Business at Baruch College CUNY

New York, New York
June 19, 2006 — Program transcript available here (.pdf 88K)

Welcome	Terrence F. Martell, Ph.D., Director Weissman Center for International Business at Baruch College CUNY Michael B. Goodman, Ph.D., Director Corporate Communication International at Fairleigh Dickinson University
Panel Presentations	Moderator: Nanci Healy, Editor, Journal of Business Strategy
The Role of Business in Public Diplomacy	Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action
Rebuilding Brand America – Corporate America’s Role	Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T
Public Diplomacy and Global Business (.pdf, 348K)	Jay Wang, Ph.D., Assistant Professor, Department of Communications, Purdue University
The Global Employee Volunteer A Corporate Program for Giving Back	Gary Waldron, Partner & Chief Talent Officer, Porter Novelli for Peter Hirsch, Partner & Leader – Corporate Affairs Practice and  Peter M. Horowitz, Senior Managing Director Global Public Relations, PricewaterhouseCoopers
Panel Discussion	Moderator: Michael B. Goodman, Ph.D., Director, CCI