In association with BDA – Business for Diplomatic Action
Hosted by Weissman Center for International Business at Baruch College CUNY
New York, New York
June 19, 2006 — Program transcript available here (.pdf 88K)
![]() |
|
Welcome | Terrence F. Martell, Ph.D., Director Weissman Center for International Business at Baruch College CUNY Michael B. Goodman, Ph.D., Director Corporate Communication International at Fairleigh Dickinson University |
Panel Presentations | Moderator: Nanci Healy, Editor, Journal of Business Strategy |
The Role of Business in Public Diplomacy | Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action |
Rebuilding Brand America – Corporate America’s Role | Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T |
Public Diplomacy and Global Business (.pdf, 348K) | Jay Wang, Ph.D., Assistant Professor, Department of Communications, Purdue University |
The Global Employee Volunteer A Corporate Program for Giving Back | Gary Waldron, Partner & Chief Talent Officer, Porter Novelli for Peter Hirsch, Partner & Leader – Corporate Affairs Practice and Peter M. Horowitz, Senior Managing Director Global Public Relations, PricewaterhouseCoopers |
Panel Discussion | Moderator: Michael B. Goodman, Ph.D., Director, CCI |