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Thursday, October 13, 2016
6:00 PM – 8:00 PM
Newman Vertical Campus, Baruch College/CUNY, 14th Floor, Room 220
55 Lexington Avenue (Enter at 24th or 25th Streets), New York, NY 10010
Program begins at 6:30 PM, reception to follow
Offered in association with the …
Robert Zicklin Center for Corporate Integrity at Baruch College/CUNY
The corruption satirized in Mark Twain’s 1873 The Guilded Age (with Charles Dudley Warner) became synonymous with the greed and politics of his era. In 2007 Jack Beatty chronicled its dark side in his Age of Betrayal: The Triumph of Money in America, 1865-1900. The excesses in American society after the Civil War at the end of the 19th Century parallel ours at the beginning of the 21st Century.
Then came the Citizens United v. FEC Supreme Court ruling in January 2010 that redefined the limits of corporate political giving. At a Georgetown Law School conference a week after the ruling, retired Justice Sandra Day O’Connor observed: “In invalidating some of the existing checks on campaign spending, the majority in Citizens United has signaled that the problem of campaign contributions in judicial elections might get considerably worse and quite soon.”
More than 6 years have passed since the historic Supreme Court Citizens United V. FEC decision. Is the ruling impacting the 2016 presidential election? If so, how? Join Baruch College’s Robert Zicklin Center for Corporate Integrity and Corporate Communication International (CCI) to find out. Panelists include Keith Reinhard, DDB Worldwide Chairman Emeritus, Allen Rosenshine, BBDO Worldwide, Emeritus CEO and Daniel I. Weiner, Senior Counsel, Democracy Program Brennan Center for Justice.
Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. Keith is one of the few agency leaders to rise through the creative side of the business. He experienced being a writer, art director and creative group head before moving into agency management. As a working creative director, Keith and his team gave birth to McDonald’s “You Deserve a Break Today,” named the number one jingle of the 20th Century by Advertising Age magazine, as well as McDonald’s famous tongue-twister,“Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun.” He and his group also created State Farm’s long-running theme, “Just Like a Good Neighbor, State Farm Is There.” Over the years, his agency has been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Philips Electronics, Diesel Jeans and many others.
In 1986, Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, which ranks as one of the world’s largest advertising and marketing services holding company. Concurrent with Omnicom’s creation, Keith accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as Chairman and CEO for 16 years.
A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.
Keith is a past Chairman of the American Association of Advertising Agencies and past Chairman of the Board of Union Theological Seminary in New York. From 2002 to 2010 he was President of Business for Diplomatic Action, a not-for-profit effort he founded to enlist the U.S. business community in actions aimed at improving the perception of America in the world. Among many other civic and philanthropic activities, Keith has served on the boards of New York City Ballet and Sesame Workshop. He is currently a board member of the Starfish Foundation and Jazz at Lincoln Center where he heads the board’s Marketing Committee. He is also the author of Any Wednesday, a collection of notes on advertising and life.
Keith is the father of seven children. He and his wife Rose-Lee, live in Manhattan.
Allen Rosenshine has been recognized by Advertising Age as one of the hundred most influential people in advertising during the past century and is a member of the American Advertising Federation’s Advertising Hall of Fame.
In 1986, Allen spearheaded what Time magazine called advertising’s “big bang” — the creation of Omnicom Group, now one of the world’s largest and most successful marketing communications companies. At the time, Allen was head of BBDO Worldwide, which joined with Doyle Dane Bernbach and Needham Harper to create a unique merger of three major advertising agencies.
Allen was the first chief executive of Omnicom. The three agencies brought worldwide billings of $4.9 billion to Omnicom which grew to $6.3 billion by early 1989.
Allen then surprised the industry by bringing Bruce Crawford, his predecessor at BBDO, back to the business to replace him at Omnicom. Allen returned to BBDO, which he had continued to oversee as an Omnicom subsidiary. He explained that unlike the agency business, running a publicly-owned, finance-oriented holding company was not his expertise or interest. Allen rejoined BBDO as chairman and chief executive officer. It grew to become one of the world’s largest advertising agencies with companies in countries spanning all regions of the globe.
Allen joined BBDO in 1965 as a copywriter and came up through the creative ranks to become the BBDO New York creative director in 1975. In 1980, he became president of the New York agency, headquarters of the multinational network, and in 1985, he was named chairman and chief executive officer of BBDO Worldwide. The agency grew steadily in billings from $2.5 billion to $14.5 billion in 2001 (the last year for which Omnicom published subsidiary financial information). In 2004, he turned over the CEO responsibility to Andrew Robertson, the network president. Allen retired at the end of 2006 and is now chairman emeritus.
Under his leadership, BBDO was selected “Agency of the Year” by Adweek in 1982 and Advertising Age in 1984 and by both publications in 1993, the first time any agency achieved that distinction. And for the years 2000 and 2001, Ad Age named BBDO “Global Agency Network of the Year,” an honor never before bestowed on any other agency for two successive years. In 2001, Adweek also named BBDO to the same award, the second time both magazines chose BBDO in the same year for their highest recognition, a record no other agency has matched. For 2005, BBDO was chosen as Agency of the Year on a global basis by both Adweek and Campaign (the leading advertising publication in the U.K.), and Agency of the Year in the U.S. by Ad Age, the first time one agency had been honored by all three publications in the same year. Equally important, in The Gunn Report, which has tracked all major advertising awards globally since 1999, BBDO ranked first four times and among the top three award winners every year until Allen’s retirement, the best record of creative achievement by any agency. He proudly notes that since his retirement, BBDO has maintained its reputation as arguably the most creative of the global agencies and has continued to dominate The Gunn Report as well as the more recently established Won Report, which ranks agencies for their awards won in non-traditional digital media.
Beyond BBDO, Allen is widely recognized as an advocate for advertising agencies and their unique ability to build enduring brands for clients. He has been involved in a broad range of industry associations and activities. He was president of the jury at the 1991 International Advertising Festival of Cannes, considered the most prestigious of the industry award shows. He has served on the boards of directors of both the American Association of Advertising Agencies and the International Advertising Association. Allen has also been on the board, the executive committee, and the creative review committee of the Ad Council.
In addition, Allen is a founding member of The Partnership for Drug-Free Kids (formally The Partnership for a Drug-Free America), also serving as chairman of its creative review committee since its inception in 1986 and is on their board and executive committee. He is a vice chairman and executive creative director of the organization, a volunteer position he held in addition to his BBDO responsibilities.
Since retiring, Allen joined the Board of Trustees of the Connecticut Chapter of The Nature Conservancy, becoming vice chairman and currently chairman, and was a board member of Business for Diplomatic Action, an organization dedicated to promoting positive perceptions of America globally through public diplomacy. He has been a consultant to the Democratic National Committee, Columbia College, and is a marketing and communications advisor to a variety of business and philanthropic enterprises.
Finally, Allen has written a book entitled Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the Ad Game — a collection of humorous stories from his experiences in the world of advertising and business. His admittedly liberal-biased blog, My Two Cents (and Worth Every Penny) can be found at allenrosenshine.com.
Allen was born March 14, 1939 in New York City and graduated from Columbia College. He served in the U.S. Naval Air Reserve, taught at Brooklyn College, and was a copywriter at J.B. Rundle Advertising, a business-to-business agency, before joining BBDO.
He is married, has four children, three grandchildren, and divides his time between Lyme, Connecticut, New York City, Park City, Utah and traveling, as he puts it, to the many places he has been but never really seen.
Prior to joining the Brennan Center, Mr. Weiner served as Senior Counsel to Commissioner Ellen L. Weintraub at the Federal Election Commission, including during her term as Chair of the Commission in 2013. In this role, Mr. Weiner assisted the Commissioner with her duties in managing the agency, and advised her on a broad array of issues under the First Amendment, the Federal Election Campaign Act and the Administrative Procedure Act. Before his service at the FEC, Mr. Weiner was an associate in the Washington, D.C. office of Jenner & Block, LLP. At Jenner, Mr. Weiner counseled a wide variety of clients and litigated cases at the trial and appellate levels, including as a member of the firm’s Election Law and Redistricting practice group. He also maintained an active pro bono practice focused particularly on LGBT rights.
Mr. Weiner received his J.D. degree cum laude from Harvard Law School in 2005. He was an Executive Editor for the Harvard Civil Rights – Civil Liberties Law Review and co-Articles Editor for the Harvard Journal of Law & Gender. After law school, Mr. Weiner clerked for the Honorable Diana E. Murphy on the United States Court of Appeals for the Eighth Circuit. He graduated magna cum laude from Brown University in 2001.
See the 2012 Ads and Politics: the Impact of Citizens United event at Baruch College/CUNY.
This event is free and open to the public. See below to register or RSVP.
Date: Thursday, October 13, 2016
Location: 55 Lexington Ave, 14th floor, room 14-220, New York, NY 10010