A CCI Executive Briefing

goodman hirsch book cover_14This CCI Executive Briefing introduces Michael B. Goodman and Peter B. Hirsch’s new book, Corporate Communication: Critical Business Asset for Strategic Global Change (Peter Lang, in publication).

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy.

This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the life cycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

 Co-sponsored with

header_corp_integrityThe Robert Zicklin Center for Corporate Integrity is a forum for discussion of a broad range of contemporary issues confronting U.S. corporations and capital markets. Learn more at http://zicklin.baruch.cuny.edu/centers/zcci/.



b-goodmanMichael B. Goodman, PhD, is Director of CCI – Corporate Communication International and the Master in Corporate Communication at Baruch College/CUNY. Read more about Michael here.

Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations and a CCI Advisor.  Read more about Peter here.




Moderating the discussion will be Dick Martin, business author, former EVP at AT&T, and a CCI Advisor. Read more about Dick here.


Program Video

Courtesy of Baruch College Digital Media Library



November 6, 2014
  • 6:00 pm - 8:00 pm