Panel discussion Wednesday, September 27, 2017 featuring Mike Fernandez, U.S. CEO of Burson-Marsteller and Dean Aldemaro Romero Jr, Dean of the Weissman School of Arts and Sciences.

This first-ever Latino PR event is open to students, professors, professionals, and the worldwide PR community.

This event is free and open to the public.  See below to make reservations.

Kick-off event

Date: Wednesday, September 27, 2017

Time: 6:00 pm -9:00 pm

Location: Baruch College, 55 Lexington Ave, 14th floor, room 14-220, New York, NY 10010





Hispanic PR event


Mike Fernandez is U.S. CEO of Burson-Marsteller. Previously, he served as chief communications officer for five large U.S.-based corporations across diverse industries.

During his recent six-year tenure leading global corporate affairs at Cargill, the world’s largest privately held company, Mike was responsible for communications, brand and marketing services, government relations and corporate social responsibility. He served as chief communications officer for Fortune 200 companies: State Farm Insurance, ConAgra Foods, Cigna and US West and held various global marketing and communications roles at Kodak. As the 23-year old press secretary to U.S. Senator Ernest “Fritz” Hollings, Mike became the youngest U.S. Senate Press Secretary ever and only the second Latino to serve in such a role.

Mike graduated with a B.A. in Government and M.S. in Accounting from Georgetown University.



Dean Aldemaro Romero Jr

Aldemaro Romero Jr. is the Dean of the Weissman School of Arts and Sciences.
He is a scholar and a higher education administrator.  He received his bachelor’s degree in Biology from the University of Barcelona, Spain, and his Ph.D. in Biology from the University of Miami, Florida.  He has published more than 900 pieces, including more than 20 books and monographs and hundreds of articles in both peer-reviewed and non-peer-reviewed publications.  His academic interests range from environmental and evolutionary biology to marine biology to history and philosophy of science and science communication.  He has also been involved in mass communication and art productions and has been awarded numerous grants and prizes for his research, teaching, and science communication work.

His experience in academia includes, but is not limited to, Director and Associate Professor of the Environmental Studies Program at Macalester College, MN (1998-2003), Chair and Professor of the Department of Biological Sciences at Arkansas State University (2003-2009), Dean and Professor of the College of Arts and Sciences at Southern Illinois University Edwardsville (2009-2014) and Dean of the Mildred and George Weissman School of Arts & Sciences at Baruch College of the City University of New York since July 2016.

He has played an active role in fostering the need for promoting the value of a liberal arts and sciences education through the Council of the Colleges of Arts and Sciences (CCAS), for which he was the Chair of the Committee on Liberal Arts Institutions, and as an active participant of the International Council of the Fine Arts Deans (ICFAD), for which he is a member of the Diversity & Gender Equality Task Force.

He has developed a great number of outreach programs that include, but are not limited to, use of traditional media as well as the emerging electronic, social ones.  He has produced/directed/written/hosted hundreds of TV and radio shows, while writing hundreds of non-academic pieces in the form of regular newspaper columns and magazine articles.  These efforts have been recognized with a number of accolades in several countries.  Currently he writes a weekly syndicated column (“Letters from Academia”) and has produced and hosted a weekly video bog (“The Romero Report”), both on higher education issues.  Together with Dr. John Pratte, the coauthor of the upcoming book “Institutional Failure in Higher Education,” he has co-hosted a weekly radio show titled “College Talk.”

As an administrator, he has successfully led efforts in fundraising, profile enhancement, sustainability programs, and diversification and internationalization of faculty, students, and staff.