Offered in Association with CCM – Council of Communication ManagementHosted by Pfizer Inc

Moderator: Barbara Govednik, President, 423 Communication & Acting President, CCM
December 2, 2005

Counseling the CEO- Reputation and the
World Outside Corporate Boundaries

(.pdf, 516K)
Thomas R. Martin
Sr. Vice President & Director
Corporate Relations, ITT Industries
& President, Arthur W. Page Society
CEO’s Role & the Measurement of Corporate Reputation
(.pdf, 2.4M)
Dr. Roland Schatz, Founder & CEO, Media Tenor
Tools to Measure Corporate Reputation & How CEOs Use Them to Make Decisions
(.pdf, 1.1M)
Marianne Eisenmann, Managing Director North America, Echo Research
Positioning the CEO as the Face of the Corporation and the Chief Communicator of Its Message: A Case History of Pfizer and Global HIV/AIDS 
(.pdf, 224K)
John Santoro
Executive Director, Leadership Communications
Corporate Affairs Division, Pfizer Inc