Hosted by Pfizer Inc in association with CCM – Council on Communication Management

Host: John P. Santoro, VP, Stakeholder Communications; Pfizer Coordinator: Elyse Locurto; Program Moderators: Tracy Benson Kirker, Managing Partner, On the Same Page and Past President, CCM and Michael B. Goodman, Ph.D., CCI Director.

New York, NY
March 6, 2009

Public Relations Coalition: Recommendations Findings 2003 James E. Murphy, Chairman & CEO, Murphy & Co. & Chair, PR Coalition
Restoring Trust in Business: Models for Action
2009 Edelman Trust Barometer Matthew J. Harrington, President & CEO, Edelman US
2009 Edelman Trust Barometer(report)
Managing Trust in Trying Times Stephen K. Dishart, Managing Director of Communications & Human Resources, Swiss Re American Holding Corporation
Ethical Public Affairs (No, This Is Not an Oxymoron) Douglas G. Pinkham, President, Public Affairs Council
Reputation: Trust Me? Rebuilding Business Credibility Jeffrey D. Morgan, President & CEO, National Investor Relations Institute (NIRI)