The 2015 Corporate Communication Practices Study was jointly conducted by The Conference Board and CCI – Corporate Communication International. Endorsed by the Arthur W. Page Society, the Association for Business Communication (ABC), the PR Council, and the PRSA Foundation, the survey was open to corporate communication officers and professionals at U.S. public companies.
Join us to hear key findings from the study which included in-depth survey responses covering practices in the profession and follow-up interviews of chief communication officers to explore further their perspectives on the current business, social, political and media context in which corporate communication is practiced in 2015 and their strategic management responses to it.
About the Speaker
Michael B. Goodman, PhD, primary report author and director of CCI and the MA in Corporate Communication at Baruch College/CUNY, will report on the findings. He has published widely, including most recently: Corporate Communication: Critical Business Asset for Strategic Global Change, Corporate Communication: Strategic Adaptation for Global Practice, Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business. Michael is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication.
About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501(c)(3) tax-exempt status in the United States.
Program is FREE OF CHARGE. Pre-registration is required. Please register by Wednesday, October 28 at 5 PM.
- 6:30 pm - 8:00 pmThe 2015 Corporate Communication Practices Study - - Final Report