2010
Corporate Communication
Leaders Forum

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, panel discussions, case studies, site visits, and interaction with leading professionals and scholars. Join us for a unique opportunity to experience the best thinking in the current theory and practice of corporate communication, Tuesday, January 12, 5:00 PM - Saturday, January 16, 2010, 10:30 AM.

Participant Profile

The Forum is intended for corporate communication practitioners who have recently moved beyond functional responsibilities into greater leadership roles. Corporate communication executives from business, agencies, government, and non-profit organizations are encouraged to nominate Forum participants. Enrollment is limited to 15.

Location

Sessions are conducted at CCI – Corporate Communication International at Baruch College/CUNY located at 55 Lexington Avenue (at 24th) and at area corporate headquarters including: Fox News, The New York Times, Hoffmann-La Roche Ltd., The New York Stock Exchange, Pfizer Inc, and Alcoa Inc. CCI has arranged accommodations at the Park South Hotel, two blocks form Baruch, in Manhattan’s Murray Hill section on 28^th Street between Park Avenue South and Lexington Avenue.

Program Topics & Faculty
(In order of appearance)

The Leadership Role in Corporate Communication & Communication Management
Michael B. Goodman, Director, CCI & Professor and Director, MA in Corporate Communications, Baruch College/CUNY &
Peter B. Hirsch, Consultant, Corporate Digital Strategist

Current Trends in Corporate Communication
Michael B. Goodman, Director, CCI & Professor and Director, MA in Corporate Communications, Baruch College/CUNY

PR Firms and Corporate Clients
Steve Cody, Managing Partner, Peppercom, Inc. & Representing the Council of Public Relations Firms

Media Relations and Corporate Communications
Brian Lewis, EVP, Fox News

The Corporation in Crisis
Jon Goldberg, Chief Reputation Architect, Reputation Architects, Inc.

Dinner Keynote:
Alfred J. Wasilewski, Executive Director, Public Affairs, Roche

Linking Headquarters & Affiliates for Aligned Global Communications
Martin D. Hirsch, VP, Affiliate Relations - The Americas, Corporate Communications, F. Hoffmann-La Roche Ltd.

Strategic Uses of Corporate Communication Research
John Gilfeather, Consultant

Corporate Communication and Technologies
Rich Teplitsky, Director of Public Relations, KGBTexas Public Relations/ Advertising and Chair-Elect, PRSA Technology Section

Ethics and Corporate Communication Practice
Dick Martin, EVP, Public Relations and Employee Relations, AT&T (retired)

Corporate Communication and the Changing Media Environment
Ethan Reigelhaupt, VP, Speech Writing & Internal Communications, The New York Times Company

Investor Relations and the Capital Markets
Stuart Z. Goldstein, Managing Director, Corporate Communications, The Depository Trust & Clearing Corporation &
Raymond Pellecchia, Managing Director, Communication Services, NYSE Euronext

Corporate Communication & Stakeholder Engagement
John P. Santoro, VP, Stakeholder Communications, Pfizer Inc.

Gaining and Keeping a Seat at the Table
Esra Ozer, Senior Director, Executive Communications, Alcoa Inc.

Please refer to the 2010 Corporate Communication Leaders Forum program announcement for the preliminary agenda.

Registration Information

Registration fees:

EARLY BIRD REGISTRATION
(By 11/30/2009)
CCI Member: $2,250
CCI Non-Member: $2,750**

REGULAR REGISTRATION
(After 11/30/2009)
CCI Member: $2,500
CCI Non-Member: $2,950**

**$500 of this fee will be applied toward CCI annual membership.

BARUCH/FDU GRADUATE
20% off Regular Non-Member fee.

FEES DO NOT INCLUDE HOTEL ACCOMMODATIONS. CCI rate of $209.00 plus tax is available until Friday, December 10, 2009.

TO REGISTER:
Please refer to the 2010 Corporate Communication Leaders Forum announcement for Registration Form and details on accommodations, cancellation policy, and CCI membership.

Participant Feedback

Excellent – challenging learning … took us places we could not go by ourselves.

Enjoyed the real-time examples from leading practitioners.

Excellent, excellent, excellent! It was amazing to have access to the top leaders in our industry.

Incredible opportunity to see the real deal: True professionals at work.

Site visits added fantastic value to the program.

This forum brings together theory and practice in a useful, motivating way. Thank you for an incredible experience!