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Group Photo at the Inauguration Ceremony of the Hong Kong Chapter of CCI-Corporate Communication International, October 12, 2011, The Hong Kong Polytechnic University. To learn more about The Hong Kong CCI Chapter, click here.

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The Hong Kong Chapter of CCI-Corporate Communication International is Inaugurated at The Hong Kong Polytechnic University

Hong Kong. On October 12, 2011, Professor Michael B. Goodman, CCI Director; Christina M. Genest, CCI Associate Director; Professor C.R. Huang, Dean of Faculty of the Humanities at The Hong Kong Polytechnic University (Poly U) and Professor Daniel So, Acting Head, Department of Chinese and Bilingual Studies at Poly U along with the university’s corporate communication team inaugurated The Hong Kong Chapter of CCI-Corporate Communication International at The Hong Kong Polytechnic University. The Inauguration Ceremony was followed by the Chapter’s Inauguration Forum: Corporate America in the Land of the Dragon held on October 13 at Poly U featuring CCI Advisors Robin Cohn and John Santoro.
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Corporate Communication International provides a world-class, research-driven educational center in Corporate Communication.

CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.

Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public.

Corporate Communication encodes and promotes:

strong corporate culture
coherent corporate identity
reasonable corporate philosophy
genuine sense of corporate citizenship
an appropriate and professional relationship with the press
quick, responsible ways of communicating in a crisis
understanding of communication tools and technologies
sophisticated approaches to global communications

How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.

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Corporate Communications: An International Journal (CCIJ) is published by Emerald Group Publishing Limited in association with CCI. CCI members have access to CCIJ as a benefit of membership.

Available from Peter Lang Publishing: Michael B. Goodman and Peter B. Hirsch's CORPORATE COMMUNICATION: Strategic Adaptation for Global Practice

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Now available from Professional Publications, Inc.:
Michael Goodman's Work With Anyone Anywhere: A Guide to Global Business

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Amsterdam, October 2011

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