2012
Forum on Strategic Communication Leadership

held in conjunction with
Executive Master in Corporate Communication Seminar
Aarhus School of Business and Social Sciences, Aarhus University, Denmark

Tuesday, August 21, 6:00 PM - Friday, August 24, 2012, 1:30 PM
CCI at Baruch College/CUNY • New York, NY

The Forum on Strategic Communication Leadership is designed to complement CCI’s Corporate Communication Leaders Forum offered annually since 2001. This Forum is an intensive professional and academic seminar focusing on corporate communication’s strategic adaptation to the current business and communication environment by examining the issues of leadership, context, culture, models of practice and performance.

The Forum on Strategic Communication Leadership explores the themes in Michael B. Goodman and Peter B. Hirsch's book, Corporate Communication: Strategic Adaptation for Global Practice. They are:

• Leadership: What core competencies, styles of leadership, and personal characteristics are needed to adapt to the current business and communication environment?
• Context: How do we adapt corporate communication strategies to the forces shifting the business and communication context in which corporate communication is now practiced?
• Culture: How do we adapt to a global networked corporation while engaging stakeholders across the globe?
• Models of practice: What historical practices still work? What new ways of practice do we need to adopt?
• Performance: What measures now benchmark performance success?

Forum faculty members are practicing professionals in leadership roles in corporations, agencies, academia and professional organizations.

Participant Profile

The Forum is intended for corporate communication professionals in strategic management roles. Corporate communication executives from business, agencies, government, and nonprofit organizations are invited to nominate Forum participants. Also encouraged to attend are practicing professionals who desire a unique contribution to their professional development. We welcome participants from around the globe. In 2012, Forum participants will be joined by practicing professionals attending Aarhus University’s (Denmark) Executive Master Program in Corporate Communication — making the Forum a truly intercultural experience.

Location

Sessions are conducted at CCI – Corporate Communication International at Baruch College/CUNY located at 55 Lexington Avenue (at 25th). CCI has arranged for accommodations at the Park South Hotel, three blocks from Baruch, in Manhattan’s Murray Hill section on 28th Street between Park Avenue South and Lexington Avenue.

Program Fees & Registration

Register Before June 30th and Save!
EARLY BIRD REGISTRATION (By 6/30/2012)
CCI Member: $1,650
Non-Member: $2,000

REGULAR REGISTRATION (After 6/30/2012)
CCI Member: $1,800
Non-Member: $2,150

FEES DO NOT INCLUDE HOTEL ACCOMMODATIONS. CCI has arranged for a block of rooms for the Forum at the Park South Hotel located at 124 East 28th Street, three blocks from Baruch College/CUNY at the rate of $189.00. plus tax (14.75% City and State taxes + 3.50 New York City occupancy tax) per night for a Superior Queen Room. Amenities include a complimentary European-style breakfast buffet. Visit www.parksouthhotel.com for more hotel information.

A registration/hotel reservation form will be posted by March 1, 2012.

Participant Feedback (First offered in 2010):

If you want to be a corporate communicator of the new era, CCI's Forum on Strategic Communication Leadership is a must.

CCI has put together a cutting-edge, high-energy workshop on strategic communication leadership that has immediate practical relevance for my job as a communications professiona.l

The Forum offers a very strong combination of presenters with varying areas of expertise, experiences and backgrounds while focusing on the interfaces of the many aspects of contemporary corporate communication.